King Mu Raised Funds To Buy Shops.

Nine Mu Wang Limited by Share Ltd recently issued a notice, according to the collection of funds to buy shops in the business area and the actual use of shops, in order to optimize the resources more effectively, the company will sell 15 shops to raise funds at the fair price or valuation price to the third party, the original acquisition cost of the shop is about 250 million yuan, the specific Licensing companies operation layer, valid for two years.

Since the initial public offering of A shares and the listing of the company, the macro-economic growth has slowed down, consumers' purchase intention has decreased, and the garment industry has entered a period of adjustment. In recent years, the demand of consumers is more personalized, the demand for products is higher, and the market is further subdivided. The decline of retail sales of domestic garment enterprises has further increased the inventory pressure and operational risk of sales terminals, and promoted the transformation and upgrading of domestic garment enterprises in terms of business mode and channel structure. At the same time, with the change of consumption habits and the rapid development of mobile Internet, e-commerce business has developed rapidly, which has a great impact on the traditional retail mode.

Under the above background, brand clothing enterprises have slowed down on the one hand. Extension and extension At the same time, it promotes the development mode of sales from the "horse race enclosure" style mainly by opening stores and raising prices, and promotes the transformation of the development mode of store efficiency through measures such as enhancing commodity management capabilities, supply chain management capabilities and retail operation capabilities. On the other hand, it cultivates new profit growth points through mergers and acquisitions, multi brand operation and so on, and explores the development mode of e-commerce O2O suitable for its own characteristics.

Due to domestic Terminal consumption The environment has not been significantly improved and the prices of shops are high. In order to control operational risks, the company has slowed down the progress of opening stores since 2012, actively promoted the adjustment of terminal structure, and promptly closed some of the terminal shops with poor efficiency. At the same time, in the implementation process of the company's marketing network construction project, some shops purchased are not mature enough, and are not suitable for the operation of the brand clothing, and some of the functional areas are not suitable for the brand clothing business. clothing Business and some shops failed to meet expectations. In order to use the purchased shops more reasonably and effectively, improve the efficiency of asset utilization and maximize the interests of the company and all shareholders, the company intends to transfer part of the shops purchased with the proceeds raised.

The company disclosed that the purpose of the transfer of the proceeds from the shops will be used for the expansion and upgrading of the company's terminal terminals, the liquidity needed for terminal brand promotion and promotion, and the funds needed to expand the multi brand business of the company through mergers, acquisitions, agents and so on. The funds needed for the project construction of the company's technological transformation and e-commerce will be used for the construction funds needed for the production and matching projects of the nine Mu Wang.

By improving the marketing network and optimizing the layout of the network, it will help improve the asset utilization efficiency of the Limited by Share Ltd and comply with the company's development strategy. At the same time, the transfer of some inefficient shops can recover the cost of investment, gain certain profits, increase investment in existing key projects, and enhance the company's comprehensive competitiveness.