A Large Number Of Sports Brand Stores Have Increased.

Recently, the operating profile released by the sports brand in the four quarter of December 31, 2014 shows that the number of licensed retail outlets has increased by 163, with a total number of 7319, of which more than 72% are located in three or small cities, mainly in North China.

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According to the data released, as of the end of September last year, the total number of licensed retail outlets was 7156, with an average area of 100.2 square meters per household.

In the fourth quarter of last year, the number of four stores in the country increased.

Not only are stores expanding on three lines or smaller cities,

It has also become an important direction for the company to exert its strength.

According to the introduction, the existing network of 331 children's wear has 2142 sales points, of which 922 are sales outlets located in the collection store or the "three in one" store.

According to the sample of 853 stores, as of last December 31st, the same quarter sales grew by 6.3% in the fourth quarter.

According to the announcement, the company is comparable.

Five consecutive quarters of continuous improvement, the fourth quarter of last year compared with the same period in 2013 recorded a 5.5% increase.

However, it is worth noting that retail sales are mainly driven by promotional activities.

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In the evening of January 14th, the Hunan Meng Jie home textile Limited by Share Ltd released the notice of performance notice amendment in 2014, and its growth rate exceeded the market expectations.

Stimulated by this good news, about 20 minutes opening in January 15th, the price of Meng Jie home textile rose more than 5%, ranking first in the 81 listed companies of the A share textile and garment sector, and the volume of pactions was huge.

As of 10:44, reporters issued a press release, the paction amount has reached 44 million 30 thousand yuan.

The announcement shows that in 2014, the net profit growth rate of the annual net profit of Meng Jia textile was 40%~60%, far higher than that of the company's three quarterly report, which is 20% higher than that of the market.

In 2014, its net profit growth interval was 98 million 684 thousand and 300 yuan ~11842.12 million yuan.

For the reasons for the substantial increase in performance, Meng Jie home textile said that the company's fourth quarter business revenue exceeded expectations, the cost control effect continued to appear (from 2013 to 25% years from the second half of the year to continue to control costs); the company has been recognized by high-tech enterprises, the corporate income tax rate dropped from 25% to 15%.

Brokerage CICC analyst Guo Rui and Guo Haiyan pointed out that the growth path of Meng Jie home textile line exceeded expectations, and the growth of e-commerce channels slowed down.

Benefiting from the good digestion of early channel inventory, the growth of franchisees' hoarding stocks and the rapid growth of new brands (above 20%), it is estimated that its offline channels will gain a single digit growth in 2014 (an increase of 10% over the 4 quarter is estimated).

However, the "double 11 sales" increased by only about 40%. It is estimated that the annual growth of electricity providers in 2014 will be around 50% (the increase in the first three quarters is more than 100%).

Although the growth of the fourth quarter of the line is more than expected, but from the overall situation of the home textile industry, the impact of the rigid factors such as the cost of labor and the high cost of terminal property continues to be a major trend.

But there is no doubt that the new growth point of e-commerce channel is already a consensus.

As one of the 3 listed companies in the home textile industry, Meng Jie home textile is continuing to increase the electricity business.

In August 2014, Meng Jie home textile invested 20 million yuan to set up a wholly owned subsidiary, "Hunan Meng Jie mobile Internet Agel Ecommerce Ltd", to increase the overall channel development and deepen the O2O mode.

Of course, the dream is overweight, and rose and fuanna are also overweight.

The competition of the 3 home textiles listed companies is a continuous journey.

In 2014, "double 11" data is very good note, "double 11" period in the home textile sales top name is the brand LOVO of Luo Lai, fuanna ranked third, even though the sprint IPO failure of home textile also sold second of the performance in front of Meng Jie, Meng Jie ranked fifth.

This shows that even the emerging e-commerce business, the overall strength of the brand has a great impact on sales performance.

CICC analyst Guo Rui and Guo Haiyan pointed out that when the overall downturn in the big consumer environment is still no obvious improvement, the high income growth trend of Meng Jie still needs to be further tracked.

At the same time, compared with Luo Lai and Fu Anna, Meng Jie still has a certain gap, and the valuation is not cheap and the attraction is limited.