Cross Border E-Commerce Has Become An Internet Hotspot

Online "koala shopping"

NetEase also starts cross-border E-commerce

Reporters opened koala sea to purchase the website, and the web page popped up a sentence by NetEase CEO Ding Lei: "...

Or electricity providers, are the same.

The reporter looked at the web page and found that koala bought four commodity categories: mother and baby, gourmet health care, beauty makeup and overseas direct mail.

It is understood that koala purchased the mode of self purchase, and the type of commodities will be adjusted according to the consumers' feedback and market demand during the testing period.

At the same time, for different users and different products, koala purchase also launched the "free zone delivery" and "overseas direct mail" two models, the former through the platform centralized procurement of goods sent to the bonded warehouse in advance, users can receive goods 1-3 days after the order, the latter is shipped by overseas certification merchants, the arrival time is 7-30 days.

In addition, NetEase first tested the cross border electricity supplier. All the goods are shipped from the Hangzhou bonded area and settled in the Xiasha cross-border trade park.

The official in charge of the office of the Xiasha cross border trade park told reporters that there were 302 commodities in the warehouse of Xiasha cross trade park, which will continue to increase in the later stage.

"Before the" koala "revealed to us, in 2015, its sea purchase target is 50 thousand yuan per month, which is far from enough.

In addition, when the reporter registered on the website, he found that new users could sign in with the NetEase pass.

Insiders said that this also shows that NetEase will make use of the advantages of hundreds of millions of users accumulated by the mailbox business.

However, due to the need to involve many aspects of products, logistics and supply chain, the NetEase did not have operational experience in this area, and the specific operation needs to be further observed.

Reporters found that although Internet Co, but NetEase is not unfamiliar with the electricity supplier business.

Public information shows that in September 2012, NetEase had launched the online shopping platform at home and abroad.

In recent years, NetEase mall, NetEase Impressionist and other sides have confirmed that it has been constantly testing the water in the field of electricity supplier.

However, the outside world believes that NetEase's e-commerce business has no obvious advantages.

So what is the confidence of the NetEase in running a sea purchase website? The reporter wanted to ask NetEase official, but NetEase remained as low-key as ever, with "now is still in the public beta stage, it is not very convenient, and when the official launch is officially launched, it will be officially publicize" on the grounds of declining the interview.

Increasing

In fact, after the Shanghai free trade zone is listed, B2C cross-border electricity supplier has become a major battleground for big business tycoons.

Compared with the previous scattered purchase, it is large-scale.

The domestic sea scouring platform has springing up, and service and speed have also been greatly improved.

According to the monitoring data of China Electronic Commerce Research Center, the scale of China's overseas purchasing market in 2013 reached 76 billion 700 million yuan, an increase of 58.8% over the same period in 2012, and overseas purchasing will continue to grow in the next few years.

Relevant officials of the office of the Xiasha cross border trade park revealed that because of the positive impact of last year's "double 11", besides the Tmall international, Yintai network, Sinop and koala shopping, the cross-border electricity providers who want to enter the park continue to increase this year.

But it is noteworthy that although these sea scouring websites are large in scale, they still have consumers' reflection. At present, some of the "big guys" in the country are generally concentrated in the category of seafood products, which are not very selective for many individual buyers.

Consumer demand should be studied first.

Miss Su, who works in a state-owned enterprise in Hangzhou, has 3 years experience in Hai Tao.

After buying the koala sea on NetEase, she checked the Internet for the first time. "Entered the registration office, grabbed a red envelope, and found that the Tiger thermos cup was sold out, and the page was turned off."

Miss Su told reporters about the baby products such as diapers, milk powder and so on. Women's cosmetics, health products, bags and so on have always been popular categories in the sea. These products are mainly concentrated on a few famous brands in China. For example, baby milk powder, most of the brands are love, beauty and cattle stalls. Urine is not wet, mostly Japanese Kao. Health products are mostly GNC in the US.

"Most of the domestic seafood websites are changing their products, but I like to buy some foreign minority skincare brands and bags. These brands haven't been commercials in China, and almost no one knows about them.

Therefore, even if domestic Internet bigwigs highly value the market, it is unlikely that these brands will be involved.

Because my English is also good enough, I prefer to visit overseas websites myself. "

According to the latest data from Analysys, Tmall International's SKU (inventory unit, each product corresponds to the only SKU number) in October 28, 2014 has 96223 kinds. The number of SKU of Jingdong's overseas purchase platform is 11185, and the number of 1 SKU is 5752, which is far from the 80 million international categories owned by Amazon direct mail.

There are electric providers analysis, cross-border electricity supplier has become the last blue ocean in the field of B2C, but the entry of heavyweight distributor will make the threshold of the sea fishing industry more and more high.

The advantage of these "big guys" is that users, products and business operation capabilities will become short boards for new players.

But Lin Wenbin, a senior analyst at Analysys International, said in an interview with reporters that Amazon itself has unique conditions, so there will be great advantages in terms of category and quantity.

Even so, Lin Wenbin is optimistic. "The sea purchase website in China is now a process of continuous expansion and continuous solicitation of sellers, and although the category is convergent, most consumers' demand for sea purchases is similar, so there is no need to worry too much."

At the same time, he suggested that the newly purchased website should be guided by biased consumption so as to attract consumers better.