Zheshang's Online Shopping Mall Is Full Of Energy.

"This phone was seen in the telephone world store a few days ago, and I liked it very much, but the price talked about 3600 yuan and I couldn't talk anymore.

Back online, I found that the online shopping mall in the world is only 2500 yuan.

Xiao Liu, who works at a IT company in Hangzhou, shows off her new mobile phone in her office, and the invoice is fully guaranteed and delivered to the door.

It's not unusual to open a small shop on the Internet. Nowadays, some brand enterprises begin to build up the "network mall". They don't need to take the floor without building the floor. They don't need to buy Steel cement.

According to data from Taobao, the total volume of online pactions increased by 156% in 2007 compared with the previous year, and increased by 263% in the first half of 2008 compared with the same period in 2007.

From July to the end of October this year, there were more than 10000 new ICT members in the province.

He never understood the Internet and grabbed land on the Internet. The boss of Zhejiang was busy selling the mall in winter.

3 months to 5 stores in the world headquarters, the Ministry of electronic commerce keyboard sound one after another.

"Temporarily moved in, this team has just been established."

In an internal information, the reporter saw that the world sales of the first three quarters of the world grew by about 24%, and the profit grew by 12%. This year, it has been a good achievement. But when the family member Zhao Boxiang saw it further, he prepared for the "long winter": adjusting the location of the store, stopping the expansion of the province, grabbing the network market, doing internal work, and making the service system meticulous to support the large-scale expansion of the market after the improvement.

"Domestic and international situation is not good, export oriented factories are closed down, and operating costs are rising.

But we think that open source is always fundamental and the market always has opportunities.

Business environment is changing, we must change, and we need to be fast so that we can eat fast fish quickly.

3 months ago, the electronic mall in the world began to open to the outside world. Because the price was much cheaper than that of the stores, some special models even had only half of the market price, so they soon attracted many net worms.

In the past, in order to seize a good place in the good location, the telephone world development department often sent someone to watch the paved landlord's doorstep, and rushed in with the contract as soon as the time arrived.

To Zhao Boxiang's delight, the Internet simply doesn't have to work so hard to compete for the site, and there are few brands of licensed mobile phone shops on the Internet.

"Now the amount of online shopping is equivalent to 5 physical stores, but the cost is much lower than that of offline stores.

And orders are from all over the world.

Zhao Boxiang was surprised to find that many of the customers on the Internet came from the Midwest and northern cities. If they were to expand their stores at present, 2 or 5 years would be possible to deploy them to the northwest cities.

It has many advantages, such as high profit, low cost, no time and space limit, and many benefits attract manufacturers and terminal trading enterprises to set foot in Internet sales.

In August, AOKANG's online shopping mall was officially opened. Now it is developing at a rate of more than 100% per month. "It is estimated that the annual sales volume will be around 4 million yuan, which is equivalent to a large store with very good efficiency, but the profit is at least 3 times more than that of a physical store."

Wang Zhentao, chairman of AOKANG group, said.

It's more powerful to say "drive on your own". Haier, BELLE, AOKANG and other brand stores entered Taobao stores a few years ago. This year, they have expanded their efforts to occupy the Internet market.

Haier mall, AOKANG online shopping mall, telephone world network mall, BELLE's Amoy shopping mall...

Internet consumption is no longer confined to Taobao, eBay's small shops, and more and more kinds of products and after-sales service are more secure.

Haier mall has been updated to the second generation this year, Haier new mall.

As early as 2 years ago, the world of telephones had the idea of being a network mall. But at that time, the development of physical stores was too fast.

This year, the online shopping mall has become the focus of Zhao Boxiang's development in the next few years.

Zhao Boxiang said that they will integrate all kinds of mobile phone accessories, electronic products and so on, including mobile phone related industry consulting and services.

AOKANG began to set foot in Internet marketing in 2006, and set up a network store on Taobao and eBay.

For this adjustment, the people concerned of AOKANG have made an analogy, like riding a car to the destination, riding a car, fate in the hands of others, driving, and fate in their own hands.

Despite the fact that it has invested heavily in building online shopping centers, in the long run, especially in the context of the overall efficiency of the industry and the rising cost of traditional marketing mode, the effectiveness of the online shopping mall is good.

Whether or not it will affect the entity store, "I have always had a whimsy. Customers do not have to go out of their homes. Just click on the computer on their own computers, choose their favorite products from thousands of products, and deliver them after customization."

Wang Zhentao said that today, this goal seems to be one step closer. In the AOKANG online shopping mall, people can buy AOKANG group's five brands, nearly 1000 kinds of shoes.

AOKANG has its own sales channels all over the country, and the offline stores now have many new values: they are small distribution centers.

After ordering online, AOKANG orders the orders directly to the nearest stores, which are delivered to the customers.

He opened four or five stores in a street and used to be Zhao Boxiang's secret weapon.

But with the addition of "online shopping mall", his train of thought has undergone 90 turns: the bottom line points are spread as far as possible, covering the whole of Hangzhou to facilitate interaction with online shopping malls.

The same thing, the price is cheaper, will network marketing impact traditional channels?

This problem has also plagued many enterprises. AOKANG Group official said that in the short term, there may be some impact, but with the market segmentation, consumer segmentation, product structure improvement and variety continue to enrich, this impact will gradually disappear, but on the contrary will also form a complementary.

Zhao Boxiang feels that shunting part of the store consumers is inevitable, but the online shopping mall can be used in every corner of the country at the fastest speed. "At present, the growth of Internet consumers in the eastern part of the western region is very fast, and the overall sales have been growing."

Yang Jing: editor in charge