Professional Managers Behind Successful Brands

This is an age of brand name.

The industry calls for brands, enterprises create brands, and professional managers are also pursuing personal branding.

From the perspective of the development of China's economic modernization, professional managers, as an important carrier of modern enterprise management theories, methods and practices, have been on the center of the economic management arena and are playing the leading role in domestic and foreign markets.

As the famous saying goes, "a great woman stands behind a successful man". Almost every successful brand can find a famous professional manager.

As enterprises are like independent small kingdoms, many bosses are seeking the "good will" to fight for their cities and seek the "good looks" for their strategizing.

Many brand enterprises in Quanzhou have completed primitive capital accumulation, and they need more and more "giant horse" - excellent professional managers contribute wisdom to the development of enterprises, so that enterprises can evolve from quantitative change to qualitative change.

Recently, the annual meeting of Quanzhou Professional Managers Association and its general assembly have attracted the attention of the industry.

In recent years, in Quanzhou, when it comes to professional managers, several "stars" will always be mentioned: Green's Chen Guocheng, Hu Chengchu of Li's, Liu Qingxian and Ye Shuangquan of XTEP, Xia Youqun of 361 degrees...

The reason why these "good will" and "great mile horse" are famous are not only because their brand is well known, but also the key point is that these "Star" personal charms are generally recognized.

They are highly skilled in marketing, or superior in public relations ability, or in internal and external management. They appreciate and trust their owners and are generally praised by the industry.

As a factor of running a company and participating in the market distribution, professional managers need to establish their own commercial brands.

How to create a good personal brand of professional managers has increasingly become the topic of workplace exploration.

As we all know, a famous corporate brand includes brand awareness, reputation and loyalty.

Similarly, the most basic feature of personal brand is "quality assurance".

For professional managers, to increase the personal brand "gold content", besides having a higher personality quality (the company's interests first, enough loyalty), it must also have excellent professional quality, that is, excellent individual business skills, including professional knowledge, business skills and management skills, and teamwork spirit.

The formation of professional managers' personal brand is a natural process.

Fang Hongbo, President of the famous professional manager and beautiful group, once said: "the professional manager is born with the concept of" boss ", the boss is born, is a genius, and the professional manager is a strict machine standard part, is a wage earner, depends on the professional quality and ability.

It is the most important factor to decide the gold content of professional managers' personal brand by clearly knowing their role, sticking to their own duties and creating outstanding achievements for the company.

The reason why Yang Yuanqing of Lenovo Group has become a famous professional manager is that he has always served Lenovo. He has made a great contribution to the development and growth of Lenovo from the bottom of his staff post.

He has made great progress in promoting his own career while promoting the development of Lenovo.

It can be seen that the famous professional manager is actually speaking according to his performance.

A professional manager, to form an excellent individual business brand, needs sustained excellent business management performance and good career loyalty to support it.

Only by properly balancing the relationship between professional managers and enterprises can we gain the recognition of our market value on the basis of further strengthening the brand of enterprises.

And this kind of social identity is also conducive to professional managers to move forward to a higher level, and help to make Chinese professional managers' personal business brand more widely recognized.

Editor in charge: Yang Jing