Cultural Upgrading Of Fashion Exhibition Hall Tends To Be Diversified.

The product image exhibition hall of the headquarters is a window for clothing enterprises to publicize products and display their brand image. It is also a product display method that enterprises are keen on. The most frequently visited place for visitors to visit a company is probably the product exhibition hall.

Nowadays, the area of the product image exhibition hall of the clothing enterprises in Quanzhou is bigger and bigger, and the cultural flavor is more and more concentrated. Some enterprises even plan to further expand the function of the exhibition hall, and establish a small business museum with pictures and objects showing the history of the development of the industry and the history of the development of the enterprise.

The exhibition hall culture upgrading and good exhibition hall, on the one hand, can attract the attention of dealers, on the other hand, it can more effectively publicize brand culture and enhance the corporate image.

In the exhibition hall, put a few shelves to display the enterprise products to facilitate buyers to see the order, which is the practice of many garment enterprises in the past, though very "intuitive" but too crude.

The functional design of the exhibition hall space is regular, the product display method is single, and there is no commodity display way matching with its product style and brand personality, but also lacks the brand on-site appeal.

Now, with the maturity of the brand, clothing enterprises begin to pay attention to their facade. Simple product display can no longer meet the needs of brand development.

"Only by innovating the way of displaying products and introducing" culture "into product display can we create distinctive brand characteristics.

Green, Mr. Wu of the clothing marketing department, visited the exhibition hall of Green's clothing. The corporate culture wall described the development process of the enterprise, the hundreds of children's clothing styles in the exhibition hall, the display of the simulation store according to the series of products, people feel kindly and novelty, and the theme window was displayed separately according to the style of the product series, and all kinds of dolls were integrated into the various subject windows.

In the product exhibition hall of the major brand clothing enterprises in Quanzhou, product display and the combination of brand o o, auxiliary props, background music, image data, light and shade and other elements combine not only enrich the external image of the product, but also strengthen the on-site appeal of the brand, so that the employees and the salesmen and even consumers have a direct experience of product style, brand core value, brand culture and other elements, forming a distinctive brand cognition.

It is a silent shopping guide. It is one of the most important means and carriers to interpret brand connotation.

As enterprises pay more and more attention to it, product display is becoming more and more flourishing and colorful. In some enterprises, the exhibition hall focuses on the external image of the product, while some enterprises attach importance to the history and culture of the enterprise and industry.

"The first floor of the company's new building will build a museum that reflects Chinese dress culture and corporate culture."

Shu Mingyou, who is in charge of corporate culture publicity for emperor Mens, told reporters that the exhibition hall can display the latest products of the enterprise, and promote the clothing culture, highlighting the evolution of the industry.

In fact, the act of emperor's men's clothing is not a pioneering undertaking in China. Many Chinese private enterprises have already done many business museums, such as the shoe culture museum of Wenzhou Red Dragonfly Group, the Olympic Museum of Lenovo Group, and the Museum of costume of Metersbonwe.

Such enterprises "museums" not only allow visitors to understand the products of enterprises intuitively, but also satisfy their curiosity and thirst for knowledge about the industry culture, entrepreneurial process and so on.

The enterprise Museum has injected new connotation into the brand. At the same time, it can also serve as a carrier for brand promotion, so as to enhance the visibility and reputation of the enterprise.

Enterprise museums can promote popularity and enhance the visibility of enterprises, and the product exhibition hall attracts numerous prospective customers and potential customers in the future. It can be described as "killing two birds with one stone".

However, many people have questioned the cost of building luxurious exhibition halls and even corporate museums.

The exhibition hall of some enterprises is empty, visible, and too few.

The exhibition hall of some enterprises is far fetched and unreasonable.

The cost of site and water and electricity is also a great expense.

Therefore, it is worthwhile for enterprises to think about how to integrate culture into exhibition hall instead of floating on the surface.

The competition among enterprises is gradually developing into cultural competition.

If the former enterprise exhibition hall is an enterprise convenient buyer to look at the order, then the present enterprise exhibition hall is an expression of corporate culture.

Experts believe that the distinctive corporate image exhibition hall can enhance the publicity efforts of the enterprises in form, so that people can understand the business more quickly and enhance their memory of the enterprise. Setting up an industry related Museum and exhibition hall is also a bearing on the connotation of the enterprise culture, and will greatly enhance the gold content of the product.

Yang Jing: editor in charge