Sports Brand Attaches Great Importance To The Molding Of Core Competitiveness

At the end of November 2008, the Lining Sports Science Research Center completed the ribbon cutting ceremony.

With the Anta biomechanics laboratory established in 2006, China's top two sports brands have established their own sports shoes biomechanics research and development laboratory.

The sports brand in China highlights the importance of core competitiveness in the construction of laboratories.

在國內，已經有一批運動企業建立了各自的生物力學研發實驗室: 2005年李寧在國內第一個引進比利時RSscan(愛思康國際)的鞋研發用生物力學實驗室測試系統,但當時李寧并沒有成立自己的實驗室; 2006年安踏與RSscan簽約,正式成立中國第一個運動鞋的運動科學實驗室,系統地引進了大型生物力學測試設備; 2007年鴻星爾克集團繼安踏之后在福建也建立了運動鞋生物力學實驗室,同年，國家皮革制鞋研究院與RSscan簽約建立了鞋生物力學測試實驗室; 2008年李寧在北京基地建立了自己的運動科學研究中心,并公開展示了生物力學實驗室系統; 2008年國家鞋類檢測中心(晉江)也與比利時RSscan和RS Lab簽約,正在籌劃建立國際水平的標準運動鞋生物力學實驗室，為福建廣泛的運動鞋企業服務,同時還簽署了部分基礎功能性產品的研發項目協議; 另外還有一些企業也在準備自

A biomechanical laboratory.

In the last century, after the establishment of biomechanics research laboratory by Nike and Adidas in 80s, the Chinese sports shoe enterprises also had an upsurge in establishing a sports science laboratory in recent years. Although the substantial impact of this change on the product's function level has not yet been clearly manifested, it means that Chinese enterprises have started an amazing breakthrough in R & D awareness. Many brands have realized that high-level professional products and real professional athletes service system are the foundation for developing and expanding enterprises, and are the core of creating a genuine sports brand.

Lining, President of RSscan (Ace International), said at the opening ceremony of the Lining laboratory: Chinese enterprises still have a long way to go after building the biomechanical laboratory. The hardware system that the laboratory started with, the following work is the establishment of the standard process of R & D, the accumulation of basic functional standard data and how to integrate it into the R & D, production and production system of the whole product.

Since 80s of last century, Jempi has witnessed the establishment, development and fluctuation of Adidas laboratory. After more than 20 years of work together, he has deeply realized the important role and hardship of biomechanical research and development. Any classical core technology has been accepted and recognized by many sports enthusiasts after several years of laboratory work and Practice.

But he is optimistic that Chinese enterprises will be able to make rapid progress in the next few days.

Because today's information tools and experience are different from the past, and China is an exceptionally flexible country, so long as the goal is clear, it is possible to improve in a short time.

But he also reminded Chinese enterprises that quick success and instant benefit is a common problem for Chinese shoe enterprises. In order to establish a product system with a long core competitiveness, long-term planning and step by step professional and practical research and development are insurmountable.

Yang Jing: editor in charge