2008 Annual Clothing Inventory Of Underwear

Love: order model underwear news playback: in September 21st, Beijing AI Mu Underwear Co., Ltd. selected 36 "beautiful angel" from all parts of the country for the first time in Xidan to celebrate the finals of the Chinese underwear model competition for the first time, and competed in the underwear model contest at the end of December.

It is reported that this underwear model competition is also the first model competition in China to reduce the height limit to 165cm.

Value assessment: it can be said that the underwear industry leader's underwear modeling competition is of great significance. It can not only make the underwear model market demand and positioning more accurate, but also make underwear model talents more professional and professional.

The "order" underwear model is an underwear model tailored for underwear enterprises: the body accords with the standards of underwear models, and the temperament is in line with the positioning of underwear brands.

In China, AI underwear company is the first "order form" propellant to levy underwear models nationwide in the form of professional competitions.

Ttiumph: opening the green underwear single product sports news playback: in May, the underwear manufacturer Ttiumph International Japan branch has developed the environmental protection photoelectric underwear, becoming another innovation in the environmental protection products.

It is reported that women wearing this underwear can install a removable solar chip in the abdomen, which can charge the cell phone or other electronic products by receiving the energy generated by light energy.

In addition to the use of new energy sources, this green underwear is also equipped with recyclable plastic drinking bags, designed to promote people to reduce the use of aluminum cans and plastic water bottles.

In addition, the natural organic cotton material also adds a lot of environmental benefits to this underwear.

Value assessment: Global underwear companies are also struggling to carry out a green product campaign when they are challenged by increasingly harsh climate and rising energy prices.

Compared with many underwear brands in the cultural field, Ttiumph's underwear single product has undoubtedly opened the green underwear single product campaign.

Warm up: "non Olympic marketing" news playback: inspired by the concept of "non Olympic marketing", the warm air has launched the 2008 champion Collector's underwear and "bird's nest" underwear.

According to the introduction, the 2008 champion Collector's underwear was awarded to Xu Haifeng, who won the first gold medal in the Olympic history of China in 1984. The number of products with the same color and content can also be numbered. For example, the birthday of the consumer is August 18th, it can engrave "20080818", the number is unique, and the limit is 2008 yuan.

The "bird's nest" underpants have applied for trademark registration to the State Trademark Office.

Value assessment: "non Olympic marketing" is an inevitable marketing behavior of enterprises, which is full of wisdom and creativity.

But what needs to be reminded is that, as an innovative marketing concept, most of them are "edge ball", and "non Olympic marketing" is only one of marketing means. Solving brand Olympic breakout and winning problems requires more systematic and detailed marketing plan.

Ordifen: Design for the right to speak, news playback: in March 27th, the "Ordifen Cup" Fourth China underwear element innovation design competition press conference was held in Beijing D PARK business restaurant.

The competition is co sponsored by the China Fashion Designers Association and Ordifen international group. It continues to uphold the purpose of the past competition, select outstanding young designers, carry forward the traditional culture of Chinese underwear, and enhance the local concept of underwear design.

After the successful attempt of "cool breeze and elegance" and "Datang Fengyi", in 2008, the "Ordifen Cup" Chinese underwear element innovation design competition was fixed in the "Han World Festival".

Value assessment: through the naming of the design competition, Ordifen has monopolized the resources, set up the leading image of the enterprises in the industry, and opened up the gap with the competitors.

In the complicated international competition of brands, Ordifen group has proved by action that Chinese enterprises should rely on Chinese culture to win their own voice on the world stage.

LOOKSEE: Men's underwear is the leading star card news playback: in 2008, the professional men's brand LOOKSEE (Lu Ke Chen) put forward the core theme of "dream and fly". In one fell swoop, China's talent show "Dream China" and the American talent show "dynamic idols" champion attracted widespread attention in the industry.

Value assessment: Although China's men's underwear industry started late and emerged many men's underwear brands, there are not many brands that can be widely read by consumers. LOOKSEE is one of them.

The core theme of "dream and flight" put forward by LOOKSEE is fully catering to the consumer psychology, popular culture and industry development characteristics of the contemporary society, and has occupied the advantages of heaven, earth, and human beings.

In choosing endorsement stars, LOOKSEE pays more attention to the fit of brand personality.

No wonder LOOKSEE's marketing plan has become a rare success story in the marketing of men's underwear industry stars.

Lian Fang Li Fang: underwear patent Storm News playback: on April 11~13, the third Shenzhen international brand underwear exhibition was unveiled at Shenzhen Convention and Exhibition Center.

The exhibition area of the brand has attracted the attendees.

In the patent exhibition area, mainly around the 6 classic patents of the brand of Li Fang Fang, the combination of dynamic fashion underwear show and static patent experience shows the application of patent technology in products.

Value assessment: the patent design of Anli Fang's brand in 2008 is undoubtedly the best explanation for the theme of "creating a multi-functional service platform and promoting the healthy and rapid development of the underwear industry". It also brings an attractive feast for all the women who love fashion and pay attention to "inner" taste.

The patent technology invention of Li An Fang's brand innovation has not only pushed underwear products to new technological heights.

It also sets a new example for the underwear industry.

Underwear is no longer confined to the traditional practicality, but also in the details of women to feel the beauty of the brand.

Mr Alex: the most valuable underwear brand label is news and playback: in May, the trademark of "Asia", the leading brand of the underwear industry in China, was identified as "China famous trademark" by the state.

Asia has become one of the few brands of underwear brands in China with the title of "China well known trademark".

Valuation: China's well-known trademark is a well-known trademark brand that enjoys a high reputation in the market and is well known to the public. It has broad influence, high popularity and strong competitiveness. It is a trademark that has been well known and dependent on consumers and operators and has high commercial value.

Since its entry into the domestic market, the elegant brand has become the focus of the industry because of its elegant and sexy concept, integrating its eastern implication into Western sexuality, with its strong capital and technology and talent advantages.

This is recognized as "China's famous trademark", which marks that Asia has become one of the most valuable underwear trademarks in China.

In the first quarter of this year, when most of the underwear business owners were trapped in the whirlpool of the thermal underwear and lost their time in order to make a pition to their home furnishing clothes, Lin Lin, chairman of the cat international, threw out a heavy bomb. He will invest hundreds of millions of yuan to build a one-stop fashion living hall with fashionable clothing, fashion sportswear, fashion jeans, even perfume and jewelry.

Valuation: in the model of the cat's life hall, the shadow of Gome is different. The difference is that the products of Gome come from the combination of different manufacturers, while the products of the cat's fashion life hall are mainly from the products of the cat's brand.

What is more significant is that this model has attracted the attention of venture capitalists and accelerated the pace of listing of cat owners in 2009.

This means that the pattern of underwear industry may be rewritten.

Of course, some people are very disdainful and think that this may be another start of the concept of reincarnation in the underwear industry.

Yang Jing: editor in charge