Sun Deliang Pushes Business Search To Practice E-Commerce

The reason why Alibaba received YAHOO's China business in the year was based on the thinking of the Empire of Ma Yun unification. In the face of B2B Alibaba, C2C Taobao, and many traders who are troubled by the fact that B2C is trading, how can the three modes be effectively integrated seamlessly, so that the resources can be shared and pmitted, and the ultimate value will be maximized?

How can buyers and sellers upgrade freely, pform and pition in three platforms, and ultimately achieve one-stop service?

Maybe only search engines.

Therefore, the cooperation of Ma Yun has become a historical necessity. The purpose of taking over YAHOO's Chinese business is to take it to the goal of "YAHOO is search, search is YAHOO", and ultimately serve the dream of "e-business + search engine = Chinese style electronic commerce Empire".

It is a pity that YAHOO China is like a A Dou who can not afford to support. After several turns, however, it is far away from Ma's expectations. Now the rising star + strong opponent Sun Deliang has taken the baton and started to practice Ma Yun's e-commerce thinking.

On the 25 day, A shares, the "China Internet first share" online business treasure (002095), announced that its Toocle.cn website launched a vertical search of e-commerce, which contains millions of product databases, business search, and set up an industry public search platform in the B2B field, positioned to serve the business people, and formally announced the platform strategic objective of creating the "first stop of business people".

This means that the net Sheng business treasure officially sounded the bugle to enter the field of B2B e-commerce search, and also marked the arrival of the era of "great integration" between B2B platform services and search engine services.

It is widely believed that the business treasure will bring a new impact to the B2B market structure which is currently fiercely competitive.

Looking back at the end of 2006, netsheng A shares went on the market, stirring the whole domestic e-commerce circle, and through the 10 million acquisition of 51% stake in China garment net, began to implement the "small portal + alliance" operation mode, trying to build 100 China chemical network.

Then encounter Ma Yun and Guo Fansheng's PK. After all, Sun Deliang's strategy of "small portal + alliance" threatens the market territory of traditional B2B. When 100 industry stations like China's chemical network rise, it must be the collapse of the traditional B2B platform matrix such as Ma Yun and Guo Fansheng.

Throughout the search market, Google and Baidu have made a lot of real money in solving the problem of network information whirlpool disorder by providing comprehensive search, providing users with sophisticated and effective search areas. But in vertical and intelligent aspects, they are still in the exploratory stage. On the one hand, they are limited in energy, threshold and cognition. What is more important is interlacing, such as mountain separation. Comprehensive search is always impossible to cover vertical search. It is impossible to expect a comprehensive search engine manufacturer to solve the special search queries in various industries.

The reason why Ma Yun failed to integrate YAHOO search was that he failed to match YAHOO search with the e-commerce market he knew well, and failed to make it a real business vertical search.

It is learnt that business search is aimed at integrating business information scattered across the more than 3000 industry websites of the whole country. As a result of the data source professional, basically from the "small portal + alliance" many professional websites, it is defined as vertical business data information search at the beginning. At the same time, it subdivides many data, "business opportunities", "products", "enterprises", "information", "business classics", and even includes "investment" and "inventory" search, so that the purpose and result of search are more accurate.

Coupled with a similar "hao123" industry subdivision web site navigation, more convenient user search queries.

China's third party Research Institute, Analysys International analysis, believes that business treasure intentions are not just integrating many industry websites. Instead, they want to take the vertical B2B search engine "business search" as the core, rely on the industry website alliance, and gather various business people common resources, and build themselves into the total entry website of all B2B users.

And the business treasure platform will evolve from the B2B website to the only "total entry" of B2B users. Undoubtedly, it will give people more imagination.

Therefore, some analysts have pointed out that business search is intended to become "Google in the B2B field", which may bring a new impact on the competitive B2B market.

If China's traditional gateway and industry portal hate Baidu, because their hard work and original innovation have created a huge flow of Baidu, then it is likely that "business search" will become the "Baidu" of the e-commerce industry. The impact of Alibaba and Huicong on the real e-commerce market is far-reaching. Sun Deliang is practicing Ma Yun's e-commerce thinking. In fact, Ma Yun is also constantly learning the advantages of replica netting. When the Alibaba website was revised this year, Ma Yun launched an industry or professional website such as clothing network, chemical network, electronic network, business service network and so on.

Recently, the domestic e-commerce market can be seen as surging and surging. This industry will be full of variables. It also means opportunities.

Yang Jing: editor in charge