Foreign Trade Clothing Stores Face Prescription In Winter

Even in the cold winter, we need to persist.

Reporters interviewed found that a small foreign trade clothing store in Hangzhou, in order to deal with the crisis, gave himself a lot of prescriptions.

In the summer of 2007, a white-collar worker who worked in a foreign company set up a clothing store in the building of Zhaohui Road, which was sold by foreign trade companies.

Since the second half of this year, the company has clearly felt that the "financial crisis is coming".

Xiao Xian, a staff member of "afternoon tea", told reporters that the business in the store was obviously bad since the second half of the year.

"Customers used to take a fancy to it and felt that the price was ok, so they paid for it.

Now I am free to read novels and kill time.

Xiao Xiao also told reporters somewhat worried: "since July, the store has gradually adjusted to reduce gross margins and look for better quality products, but the situation has not fundamentally improved, and sales are only six or seven of the same period last year."

"The afternoon tea" specially introduced "consignment activities" to the old customers in order to reduce the sales volume.

All the new clothes and accessories that customers are idle can get "afternoon tea" sale without charge.

Once the event is launched, consumers will respond immediately.

A customer bought a Tommy red bag at the shopping mall counter, more than 1000 yuan.

But when I came home, I regretted it once, and I didn't use it for a single time. Now it's "afternoon tea" half off sale.

Xiao Xian told reporters: "since the launch of the consignment, there has been a lot of popularity in the store, and there has been a slight increase in the sale of clothes."

They help each other and help customers.

Xiao Suo told reporters: "because of limited funds, most shops will only choose to sell two or three styles of clothing, but consumers want to buy diversified clothes.

We thought of a good way to exchange clothing sales with peers.

It can promote the popularity of the store.

In October this year, Xiao Suo exchanged a number of clothes with a foreign trade clothing store in Wensanlu Road.

About 5000 yuan has been sold now, and the volume of passenger traffic has increased.

Take advantage of the "winter" decoration shop in the hands of small rope, there is a "shock treatment" card - decoration.

She told reporters that if the business is light, we will seize this winter decoration.

The decoration of foreign trade clothing shops is very important, and the perfect decoration can make consumers regard small stores as "home".

I plan to decorate every two years.

Now, "afternoon tea" has been in operation for over a year now. If business is really light, it will be used to dispose of winter clothes at cost price, and then spend two months to decorate.

Xiao Suo said that when the shop was reopened, it was already blooming with flowers. The year-end bonus also came out, and the economic environment would be better. At that time, the shop would have a better future.

Yang Jing: editor in charge