Shenzhen Nurture Regional Brand And Promote Industrial Upgrading

Shenzhen has been in the leading position in the field of electronic communications, modern household appliances and biopharmaceutical. Nowadays, Shenzhen garment industry, which shows a good momentum of steady development, has gradually become Shenzhen's new "city card". In 2007 alone, the clothing industry in Shenzhen achieved output value of about 100000000000 yuan and exported nearly 10 billion dollars. A few years ago, Shenzhen firmly grasped the favorable opportunity for the arrival of the knowledge-based economy and the creative fashion industry. In fashion design, combining fashion creativity with traditional industries, and promoting the transformation and upgrading of Shenzhen women's garments and other industries with the influence of regional brands. To this end, Shenzhen takes the lead of the government, the participation of enterprises, and the planning of brand planning experts to plan the development of women's clothing brand. The regional brand is used to guide 2300 garment enterprises in Shenzhen to realize industrial transformation and product upgrading, and the influence of regional brand is continuously promoted to enhance the added value and brand gold content of Shenzhen fashion women's clothing. The Shenzhen municipal government puts the leading service type work in the first place, and strengthens the industry guidance and implements the brand shaping as an important starting point to do a good job in the planning of Shenzhen women's clothing regional brand, and realizes the leapfrog transformation from simple garment processing, OEM production, outsourcing service to independent design, brand building and marketing. The Shenzhen trade and Industry Bureau, the Shenzhen garment industry association and the Beijing Economic Management Institute of Shenzhen jointly form the regional brand research group of the Shenzhen women's clothing industry, and carry out unified planning and investigation and Study on the Shenzhen women's wear topic. It is proposed that Shenzhen should be built as "China Fashion women's capital" in the next 5 years, and a series of policies will be formulated to support it. According to the plan, Shenzhen will use 5 to 10 years to become China Fashion Ladies' clothing capital and exhibition and Exhibition Center, and upgrade the transformation from manufacturing base to fashion show Trading Center, realize the transformation from manufacturing second industry to fashion and creative third industry, and make Shenzhen the biggest national costume design, production and marketing base of "China dress design Shenzhen" and "Chinese women's wear show Shenzhen". The key to shaping industrial regional brand is brand planning. Shen Qing, President of Beijing golden bid Economic Management Research Institute, led his team to undertake the important topic of Shenzhen women's clothing industry regional brand planning. It carried out nearly 8 months' research on Shenzhen women's clothing regional brand, and visited more than 100 shopping malls, more than 100 shopping malls in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and so on. Tens of thousands of consumers, guide buyers and distributors conducted targeted questionnaire surveys, and mastered a large number of Chinese and foreign consumers' demand for Shenzhen women's clothing products. In view of the characteristics of fashionable dress, youthful vigor and excellent workmanship of Shenzhen women's clothing, and the construction of regional brand of Shenzhen women's clothing in the next five years, Shen Qing and his team put forward more than 80 valuable and instructive and constructive planning opinions, forming the overall plan for the development of Shenzhen women's clothing industry regional brand from 2008 to 2012. The plan has been affirmed by the Ministry of industry and information technology, the China Textile Industry Association, the China Apparel Industry Association and other relevant departments, and experts believe that the plan will greatly enhance the popularity and brand impact of Shenzhen women's clothing brand at home and abroad. At the same time, Shenzhen has seriously sorted out and planned the more than 2300 women's clothing enterprises, more than 1200 independent brands and more than 100 famous brands currently owned by the city, and fully listened to the opinions and suggestions of 100 famous women's brand entrepreneurs in Shenzhen, such as song Li Si, AI Tai AI and Yi Zhi Hui, on the regional brand building of Shenzhen's women's wear. Many entrepreneurs' symposiums, government economic authorities' symposiums and trade associations' quality inspection departments symposium were held repeatedly, and repeatedly listened to the suggestions and opinions of industry associations, business operators, department stores, sales terminals distributors and agents on shaping the regional brand of Shenzhen women's wear. At the same time, in order to truly integrate with international practice, Shenzhen hired famous brand planning experts as the general planner of Shenzhen women's clothing regional brand, which ensured the high starting point, foresight and maneuverability of Shenzhen women's clothing brand planning, and played a scientific planning role in the implementation of Shenzhen women's clothing brand in the next 5 years. Shen Yongfang, Secretary General of Shenzhen garment industry association, said that the foundation for successful regional brand building is the support of industry and entrepreneurs. At the Eighth China (Shenzhen) International Clothing Brand Trade Fair held this year, the grand ceremony of launching the regional brand of Shenzhen women's clothing was held. The 20 companies, such as Lady house, leaf, Jesse, Yi Hui, etc., became the first list of enterprises that were selected to use the regional brand of Shenzhen women's wear, and sounded the horn of Shenzhen's first to build the fashion ladies' capital of China. Yang Jing: editor in charge