Shishi Retail Industry Enters The Warring States Period

A few days ago, when a world retailing giant entered the Shishi business circle, the industry could not sit still.

In fact, they feel pressure for a long time.

Yesterday, Shishi local several leading supermarket business owners have admitted to our reporter: "wolf is really coming!"

Status quo: the retail industry is becoming increasingly competitive. Since last year, economic phenomena such as restructuring, pformation and cooperation have been staged frequently in the retail industry of Shishi.

Relying on the good foundation laid down by Shishi in the past 4 years, a local supermarket has successfully entered a square of Zi Fang Road in the first two days and left it at second supermarkets in Shishi.

"If we do not enter, others will enter.

You can't occupy the market without hesitation. "

In the office of the shopkeeper of the supermarket, he pointed to a map of the Shishi business circle like a battle map on the wall and introduced their business strategy to us.

"The world's retail giants have come to us, only 3 kilometers away from us. The battle for customers has started!"

Zhou said he was nervous when he saw the shopping giant of the world's retail giant in the past few days.

Huang Chang, another local supermarket in Shishi, feels the same way.

He said that as early as more than 10 years ago, when supermarkets were founded, they predicted that the international retail predators were bound to kill lions. Therefore, they formulated the development strategy of "encircling the cities in the countryside". After opening the first store in the city, they opened a number of branches in urban and rural areas in recent years.

Insiders said that the rapid growth of various supermarkets in Shishi, fierce competition, pformation, restructuring, shuffle is inevitable, Shishi retail has entered the stage of white hot or even "bayonet".

Question: the local supermarket is a small town, but it is full of popularity, business and fame. Retail business is booming and has been developing rapidly over the years.

Shishi, Jinjiang, Putian and other places have set up more than 10 large supermarkets, and Yongchun, Dehua, Quanzhou and Luojiang residents are represented by small and medium-sized supermarkets in Shishi City and countryside.

Statistics from the Municipal Industrial and commercial registration department show that there are 37 enterprise supermarkets, 20 department stores and 6 shopping centers (squares) in the city, and there are 63 altogether. Only 10 new businesses are opened this year.

However, Shuishi retailing "shuffle" has already started. In these supermarkets, 4 have been cancelled last year, and 6 have been cancelled this year.

The competition among individual small and medium-sized supermarkets is more intense: last year, the number of small and medium-sized supermarkets, grocery stores and department stores in 408 small towns, including 118 newly opened, and two data jumped to 550 and 142 this year.

Don't worry about the "wolf". If necessary, the local supermarket can compete with the international retail predators.

Chen, a supermarket in Shishi, is paying attention to international retail alligators every day.

He believed that the worse the living environment, the better he could temper his will.

It is a good thing for foreign retail giants to enter Shishi business circle in the long run. We can learn from other people's commodity structure and advanced management mode, so as to improve themselves and enhance their competitiveness.

Look forward: before the market cake can be bigger, a famous chain supermarket in our province has been stationed in the revitalization Road of the city. Some people think it can compete with the world's retail giants.

Today, foreign capital markets are taking advantage of market share, and Shishi retailing is experiencing positive changes.

According to the insiders, the market of Shishi retail market is expected to be bigger and better under the stimulation and promotion of various factors.

Local supermarket enterprises are "responsible" and should constantly improve their management ability, service level and shopping environment in competition with foreign retail enterprises and supermarkets in the province so as to defend their positions and not be eliminated.

At the same time, both local and foreign retail enterprises should attach importance to brand building.

Shishi also needs to set up a retail trade association to stop the increasingly fierce job hopping and other problems, so that the industry can take a healthy development track.

Shopping malls are like battlefields.

In the coming period, the market rule of "survival of the fittest" will play a full role. The Shishi retailing industry has entered the "Warring States era".

Yang Jing: editor in charge