Innovation Is The Warmest Fire This Winter.

The central economic work conference has just closed. The 2008 annual "China Textile Innovation annual conference" was held in Beijing. This shows that China Textile Industry Association attaches great importance to innovation.

This annual Innovation Conference is not only an urgent mobilization meeting to implement the central economic work conference, but also a mobilization meeting for the textile and garment industry to respond to the financial crisis, drive pressure and speed up industrial upgrading.

Du Yuzhou, vice president of the China Textile Industry Association, vice president Chen Shujin, Yang Donghui, Zhang Yankai, Sun Ruizhe, Xu Wenying, Secretary General Yang Jizhao, deputy secretary of the discipline inspection committee, attended by 300 professional associations, local associations, industrial clusters, textile and garment enterprises, professional markets, professional media representatives and experts from inside and outside the industry.

The 2008 annual "China Textile Industry Association product development contribution award" was announced at the meeting.

The 33 award-winning units have not only injected a strong heart to the struggling Chinese textile and garment enterprises, but also promoted the whole industry to accelerate the pace of innovation with the example of product innovation and promote the pformation of the development mode of the industry.

The winning units have proved by practice that there is no reason for us to lose confidence in dealing with crises. We have the inherent potential to overcome difficulties and change pressure into opportunities.

The winning enterprise has an average output value of 47.85% of its gross output value, and its new product has an average profit margin of more than 35%.

These enterprises not only exhibit lasting competitive advantages, forward-looking innovative spirit and convincing profitability in complex and changeable markets, but also have a high sense of responsibility for society, environment and other stakeholders.

In order to develop and produce green environmental protection products, Jiangsu Xia Ke uses new technology to develop environmentally friendly products such as colored fibers, dyed colored yarn and antibacterial colored yarn. It has solved the environmental problems such as waste water discharge and other environmental problems, and has laid a solid foundation for cleaner production. Sheng Hong Group has successfully developed new products such as melt direct spinning 30D/24F superfine fiber, 20D/96F ultra fine fiber and micro porous porous polyester polyester filament. Shaoxing Textile City attaches great importance to the construction of public service platform, actively supports the development of small and medium-sized enterprises, guides enterprises to use high and new technology, and continues to explore in the construction of the textile, research, production and marketing integrated business circle with global influence and competitiveness, which has made positive contributions to promoting the regional economic development of textile industrial clusters. For example, Xinyuan cocoon silk group has carried out industry university research cooperation to tackle key problems in science and technology.

Du Yuzhou, President of the China Textile Industry Association, pointed out that holding the annual meeting of innovation is to call on enterprises not to hibernate in the "severe winter", but to enhance their internal combat effectiveness, improve product quality, enhance their innovation ability, quick response ability, network integration ability and improve their social responsibilities.

President Mao said: "from the figures of 1~8 months, the average profit margin of enterprises with 1/3 reached 8.36%, sales increased by 24%, and profits increased by 33%.

Among them, 3198 enterprises, sales growth of 27%, profit growth of 52%, the average profit margin of these 3198 enterprises is 14.7%.

These enterprises are our confidence. They have already made their way in the allocation of two kinds of resources at home and abroad.

It signifies that we adhere to the policy of innovation as the core, which is correct. It embodies the comprehensive strength of science and technology contribution, brand contribution, scientific management, social responsibility and industry self-discipline.

Product innovation has contributed to the improvement of productivity in China's textile industry.

President Du Yuzhou believes that we should not only tide over difficulties, but also carry out the task of revitalization of the Chinese nation with the vitality of innovation, the vitality of entrepreneurship and the ability to cope with risks.

At the same time, he also pointed out the direction for the development of the industry from the following four aspects: the people-oriented, scientific development level, the degree of application in textile technology, the combination of production and society, and natural conditions.

Sun Ruizhe, vice president of China Textile Industry Association, based on a series of figures, analyzed how to break through and develop the textile and garment enterprises in the face of the crisis.

He believes that at present, the survival of enterprises is to control and reduce costs, and the way of development is to capture and create effective demand.

From the point of view of industrial development, if we want to be sustainable, we can not over innovate. We must moderately innovate and develop moderately for market demand.

At the same time, he proposed to pay attention to the pformation of business models, such as official parks, Dahongmen, Xiushui and other specialized markets in Beijing, which are welcomed by consumers.

In addition, strengthening the research on frontier technology should also be the focus of the work of the industry.

He mobilized the companies here to produce the best products in the fabric exhibition, yarn exhibition and CHIC exhibition in March next year, focusing on the world's peers to show the strength of China's textile industry.

Speaking of innovative experience, "mention" admiration ", many people will think of the women in the harem wearing" sexy, gorgeous or elegant underwear "in the movie" the golden belt of the city ".

Zhang Rongming, President of Beijing's Adam company, said, "designing a bra for the movie" the golden flower of the city "is a successful case in the operation of the brand.

We also do underwear culture tour in the public space of department stores in different parts of the country, combining culture with brand and business.

In many brand activities, love not only shapes brand image, but also conveys brand value to consumers.

Zhang Rongming believes that it is successful brand promotion that makes the growth rate of "love beauty" brand reach 80%.

In terms of technological innovation, the company attached importance to basic research and invested a lot of money in building materials laboratory. At the same time, it also conducted frontiers in ergonomics research.

By the end of last year, the company had more than 2000 human samples from different parts of China, 20~30 years old.

Zhang Rongming said he hoped the sample would exceed 10 thousand, and plans to collect human data in the Asian market.

"Textile is an investment intensive, high value-added industry."

Chen Yulan, chairman of Qingdao Development Group Holdings Limited, is full of confidence in the face of difficulties.

Her confidence comes from the 6 policies promulgated by the state, and the two is the market.

In the view of some peers, this year should be a low season in 10 and November this year, but the volume of exports in October is 20% higher than that in the same period last year.

Chen Yulan believes that the new products are widely used in China, Taiwan, China, and the new materials that have been developed independently. They are welcomed by domestic and foreign markets, and the prices of products have been improved. The export market orders have been signed in April 2009, and the situation is basically good.

In the worsted yarn industry, although the new Australian textile Limited by Share Ltd has not been established for a long time, it is gratifying for general manager Zhou Xiaotian to continue to move forward.

He raised his 2009/2010 autumn and winter yarn collection, said that two times a year to provide yarn Market in advance, to give full play to the research and dissemination of yarn color trends in guiding the development and procurement role, is the successful experience of New Zealand's product development.

Zhou Xiaotian introduced that new Australia has developed CASHFEEL baslan series knitting yarn with independent intellectual property for two years. It uses 19.5 micron wool and spun yarn from 30 to 48. Compared with similar products in Italy, it has obvious competitive advantages in quality and price. CASHFEEL has been registered in four countries in China, the United States, Australia and Japan.

New Australia also specially designed the tag for the product, and all the color products were prepared with yarn.

In 2007, it accounted for 30% of the company's sales.

Let's talk about the strategy of "keep out the cold". "A mattress enterprise will auction the advertisement mattress on the spot at the investment fair site. Gong Li who promises to buy this mattress will have a chance to take a photo with Gong Li in bed.

Finally, a company owner spent 180 thousand buying this mattress, and demanded that this promise be fulfilled.

So the mattress company found two strong men, set up the mattress, and then asked Gong Li to take a lot of photos with the boss in front of the mattress.

This is inciting consumption. "

Li Guangdou, a brand marketing expert, vividly narrated the brand marketing from "plug in position" to "promotion position" in a vivid case.

These two words summarize the two words used in the 3 year industrial plan mentioned by President Du Yuzhou, which is the differentiation of plug in representatives.

Brand positioning determines the placement of products, and product innovation determines the upgrading of brand names.

Flavio Sciuccati, senior partner of the European Advisory alliance, believes that globalization of production and supply is also a global trend.

China's economic development and technological progress in China's textile industry have changed the position of China's textile industry in the supply chain.

Next, we should strengthen the fine management, establish a better quality system, and become the highest quality supplier.

At the same time, we should get more information from the global consumer market and speed up product innovation so that we can deal with small batch and multi variety purchase needs.

"The current situation is just like everyone running in the traffic system that is out of the traffic lights, the rules are chaotic, the uncertainties are increasing, and people do not know which way to go."

Wang Zhengdong of Zheng Hai capital believes that safety is the most important. In crisis, enterprises must first solve the problem of survival, use financial crisis management tools to analyze their financial structure and assets safety, and enable enterprises to "survive through the winter" through more effective financial management.

Editor in charge: Yang Jing