Anhui Clothing Industry Has Winter Strategy

In the current severe economic situation, the textile and garment industry in Anhui has come to the good news: Anhui clothing first town nearly 400 square meters "Sun Village clothing brand hall" was first opened in November 18th in Anhui dress first street member Sijiqing Anhui women's clothing market; in November, the textile and garment industry experts from inside and outside the province "Anhui clothing trade association brand service promotion agency" was established; in December, the public service innovation platform of Anhui garment industry was about to emerge.

In order to meet challenges and seek further development of the industry, Anhui garment industry has taken active measures to "resist winter".

Specifically, first, we should actively explore the domestic market, and develop joint production and marketing.

As the largest textile and garment industrial cluster in Anhui Province, Sun Cun town, Fanchang County, has nearly 200 textile and garment enterprises, among which foreign trade oriented enterprises are the majority.

The financial crisis inevitably caused some failures, such as the collapse of enterprises, the decline of orders and the reduction of production.

While doing a good job in self export upgrading, actively developing the domestic market has become the choice of the town's enterprises. The first street of Anhui costumes first appeared in front of Sun Cun with strong market capacity and radiation power.

The first garment town of Anhui and Anhui dress first street jointly take full advantage of the production and marketing resources and share them effectively. Opening up the brand into the market and the market winning the brand win win situation are the effective measures for Anhui's clothing industry to actively cope with the current situation.

Second, carry out brand building and promotion, increase the added value of products.

Anhui clothing chamber of commerce brand service promotion agency responsible person introduces, increase product value added, strengthen brand image and cultural construction, is the current many foreign trade to domestic sales enterprises must face the real problem, is Anhui local brand in the face of crisis required "internal strength", in the growing importance of brand image and brand consumption era, "brand building" has become the inevitable path for many enterprises to carry out sustainable development.

Third, enhance the capability of independent innovation and urge the upgrading of industrial structure.

Although the state has introduced 6 measures to expand domestic demand and promote the development of the textile and garment industry, policy is only an indispensable external condition. The industry must really overcome difficulties, or further enhance its capability of independent innovation, increase its internal structural adjustment, and accelerate the pace of industrial upgrading.

Ye Liang, executive vice president and Secretary General of Anhui clothing trade association, said: the growth mode of Anhui's industry must be changed from extensive growth mode to intensive growth mode. At present, Sun Cun town, the first garment town in Anhui garment industry, has stepped up the steps of enterprise restructuring and scale expansion, and has to benefit from intensive and quality. "Huayang" and "Honghua mountain" are the two largest garment enterprises to build the largest foreign trade apparel carriers and jointly resist external risks.

In addition, we should strengthen industry self-discipline and corporate social responsibility awareness, and speed up the pace of technological progress and new product development, and constantly improve the contribution rate of science and technology and brand contribution rate.

Recently, the Anhui clothing trade association will apply to the Anhui Provincial People's government for a report on the establishment of Anhui's garment industry's public innovation service platform.

It is reported that the establishment of the platform will serve the vast number of small and medium-sized enterprises so that they can make use of the resources and new technologies provided by the platform to achieve the goal of entering the domestic and international market quickly.

This will also be another powerful driving force for the rise of the garment industry in Anhui.

Yang Jing: editor in charge