The Discount Of Retail Trade In Quanzhou Is Low In Recent Years.

A clothing store owner told reporters that this year, the promotion of shopping malls and shops in Quanzhou is very large, rarely seen in previous years.

"This year, the discount rates of shopping malls and shops in Quanzhou are very large, and 90 percent off or 80 percent off of them are available. In the past few years, 50 percent off of shops are very small, and 50 percent off shops are everywhere this year.

Moreover, the duration of the promotion is longer than that of the previous year, and the merchants are promoting the promotion with various reasons.

For example, when Christmas and new year's day have not yet arrived, they have launched activities such as customer feedback activities, clothing festivals and so on.

According to the rule of past years, most stores will start full sales promotion in the past half a month before the Spring Festival, and this year's promotion time is one or two months ahead of schedule, or even earlier.

In addition, the scope of promotion has become wider.

Some big brands, or some commodities, have never been discounted in previous years, and this year they have joined the ranks of discount promotions.

The boss said.

According to the introduction, in order to stimulate consumption, businessmen at the end of this year can do their best to promote sales. Some brand stores also frequently adjust promotional prices according to their discounts and customer feedback.

Reason: in the second half of the year, the business is poor. A TV factory in Quanzhou, an electrical appliance store, told the salesperson that its sales performance had declined since the second half of this year, because the consumers who came to buy TV were much less than before, and their business was light.

"TV products, when consumers do not have enough money, do not rush to buy, unless they are to get married or move to a new home.

The global financial crisis has already affected the income of many consumers, such as those who used to speculate in stocks and real estate.

There are many people who invest in these two kinds of investment in Quanzhou.

The salesman said.

According to the introduction, at present, its company also promotes various sales promotion means, and makes great efforts to promote sales by using the two festivals of Christmas and new year's day.

"Products sold at low prices are at least better than backlogs in warehouses, and businesses are now short of funds.

Therefore, capital withdrawal is more important than anything else.

He said.

According to industry sources, in the second half of this year, the purchasing volume of many supermarkets in Quanzhou has declined to varying degrees compared with that of last year, and some supermarkets even reduced their purchases by half.

Environment: retail industry is facing difficulties. Reporters learned that a few days ago, Woolworths, a 100 year old British retail business, announced that its more than 800 stores would be closed.

And the day before the formal announcement of Woolworths's closure, MFI, a British furniture chain, applied for liquidation.

In addition, some international retail giants also appear in the Chinese market.

According to media reports, the world's second most convenient retail brand OK is convenient, and its 12 Guangdong Dongguan outlets will also temporarily withdraw from the Dongguan market after half price clearance.

Experts believe that the impact of the global financial crisis on the retail industry can not be underestimated. Next year, this impact may be more prominent.

The expert said that the central government has invested 4 trillion yuan to stimulate consumption, but it may take several months to reach the retail level, and retail enterprises will be more difficult in the first half of next year.

According to the introduction, the stock market and the property market downturn have reduced the demand of consumers for home building materials, household appliances and so on. Therefore, home building materials supermarkets, home appliance stores and other real estate related formats have a greater impact on the financial crisis.

As for supermarkets and convenience stores, food and daily necessities are all necessities of life, which have little impact on sales and may even be a good thing.

In addition, many consumers are seeking cheap goods online, such as purchasing and online shopping.

Yang Jing: editor in charge