Shopping Is Now In The Financial Crisis.

Facing the consumer market dragged down by the global financial crisis, the retail industry's sales promotion war at the end of this year is more intense than in previous years.

How to let consumers pay for shopping is a test of the marketing wisdom of businessmen.

At the same time, the overall price reduction of businessmen also tests the robustness of consumer wallet's "defense line".

The author believes that in the face of the last sales promotion campaign, the reasonable consumption of consumers and even reasonable early consumption are just then.

According to the author's observation, there are two reasons why the consumer market has not been prosperous in recent years. One is that the income of some consumers has indeed declined; another important reason is that the consumer psychology of consumers is changing.

They not only ended the reasonable advance consumption, but also even reduced the normal consumption.

And this psychological change is reflected in two aspects, one is wait-and-see, the other is two rainy days.

Consumers who are on the sidelines see the downward trend in commodity prices, hoping to buy cheaper things after waiting.

For example, buying commodities, houses, cars, appliances and other commodities.

They all have needs, but this demand will not be immediately satisfied.

This is exactly the opposite of the rising trend of commodity prices. When their demand prices are rising, they think that the sooner they buy, the cheaper they will be.

The consumers who have prepared for rainy days are due to the warning of "Uncle Sam".

As we all know, the important reason for the global financial crisis originates from the United States is the excessive consumption of the Americans.

The result of the explosion of credit cards has plunged them into the economic downturn of the whole country, and at the same time has harming the global economy.

For many Americans, excessive debt consumption makes them now bear enormous pressure from all sides.

Chinese consumption has always been advocated by the Chinese people. But after the outbreak of the global financial crisis, consumers' "rainy day" mentality has more and more influence on their consumption.

"Doing what we can" has become "accumulating power".

For those who hold these two kinds of psychology, I believe that in the face of the year-end sales promotion war, there is no need to cover up the wallet again.

Otherwise, it is possible to miss the best purchase period.

On the one hand, it is impossible for businesses to promote price cuts incessant.

It is understood that year-end sales have been positioned by many manufacturers as a "battle" to decide their fate.

They hope that with the help of Christmas, new year's day and the peak season before the Spring Festival, they can get the money back as soon as possible.

Therefore, the goods sold at this time should be cheaper.

After waiting for the Spring Festival next year, many manufacturers will make strategic adjustments. Some factories that are really unable to keep up may shut down.

And after the industry shuffle, the market competition is small, and the surviving manufacturers will re bring the price back to normal level.

On the other hand, retailers, such as supermarkets, supermarkets, and other retailers can not do promotional activities every day, because every big promotion is at the expense of many benefits.

For example, recently, there are shopping malls promoting new year's Day promotions, cancelling the entry costs of suppliers, and allowing suppliers to sell their products at a lower price.

In fact, retailers are using these entry fees to give profits to consumers.

It has long been the hidden rule of their industry to charge various suppliers such as entry fee, promotion fee and festival fee. Under normal circumstances, a salesperson sells 365 days in the mall, which costs 5000 yuan to 10 thousand yuan a year.

Each large store usually has more than 100 promoters a day.

The industry believes that a strong retailer has volunteered to cancel a fee, which is almost unprecedented.

So, it's the right time to go shopping, otherwise you may not be able to buy anything cheaper than it is now.

Yang Jing: editor in charge