Brand Of Local Shoes And Clothing Set Up Shop In Spring

Since the beginning of this year, the local clothing brands have been expanding their efforts to expand the local market. They have set up stores in Quanzhou, such as seven wolves, rich birds, Qipai, Li Lang, Zhen Ba, nine Mu Wang, emperor card, tiger, star, ELDOR, and so on.

Franchised stores are the most direct carriers of consumers' exposure to enterprise products and understanding of corporate culture. From this perspective, franchised stores are undoubtedly the best image advertisements of enterprises.

In the early days of brand building, Quanzhou shoes and clothing brands are keen to set up exclusive stores in major cities across the country, but they do not attach much importance to the local market.

However, with the passage of time, these enterprises began to find the purchasing power of Quanzhou consumers, and began to layout the Quanzhou market with the maturity of the brand and the establishment of the national market.

Hu Chengchu, vice president of Li Lang, said that the local brand enterprises attached great importance to the image building of the exclusive stores, and many of the outlets in the country. But now they also attach great importance to the construction of local stores and increase the number of local stores and shopping malls under reasonable market demand.

Stores can make consumers feel the image of the company directly.

"In the fierce competition of local clothing brands, we should find out a different market from other brands," he said. "In the pition period, he is in the pition period. From business men's clothing to leisure fashion, we should pay more attention to the construction of exclusive stores, not only to set up exclusive stores in Quanzhou, but also to unify the image of national stores."

Liang Zhihong, executive deputy general manager, said.

"The establishment of exclusive stores in Quanzhou is not only the terminal sales channel of enterprises, but also a very good image project. A good store can quickly recognize the brand image."

Mr. Lu, deputy general manager of the great group, said.

In the situation of local shoe and clothing brands competing for the establishment of exclusive stores in Quanzhou, there are often ten shops in the street that contain local shoes and clothing brands.

Industry analysts believe that this means that Quanzhou shoes and clothing brands increasingly pay attention to the local market, but also convey the Quanzhou people more trust in local brand consumption trend.

Yang Jing: editor in charge