Sales Promotions Start In New Year'S Day.

Just after Christmas, new year's Day is approaching, and the "smoke" of business promotion war is pervading the whole city of Quanzhou.

Reporter found that whether it is shopping malls, supermarkets or streets, advertising such as "big sale", "clearance" and "crazy buying" seems to be filling every corner.

Insiders told reporters that this year's Quanzhou business promotion efforts, the scope and duration of the long, can be described as "rare history."

Many shops just sell new products, and sell them at a low discount rate. They use Christmas and new year's consumption season to enjoy popularity.

Some people in charge of the store told reporters that the business was going to be cold in the second half of the year due to the impact of the global financial turmoil. So at the end of the year, various sales promotion methods will be used to sell goods for cash, which is better than backlog.

Scene 1: low price is everywhere. On the first floor of a shopping mall, on the glass window of a decoration shop, there are three exclamation marks on the back of the "throwing and throwing", "kill and kill" and "gun grabbing".

And on the left side of the store's door, a billboard said, "to deal with the financial tsunami, the manufacturer must clean up the stock at the end of the year."

According to its salesperson, most of the products in the store are discounted, with a discount of 1 to 50 percent off. The promotion time is from 13 to 28 this month, and the 5 promotions in the urban area of Quanzhou and 1 stores in Anxi are doing the same promotional activities.

Other stores are also offering various price cuts.

In some brand leather bag stores, its salesmen are patiently introducing their "big sale" activities to customers: "the products in our store will be reduced by 80 yuan at 200 yuan, and some products will be directly hit 50 percent off. In addition, you can also handle a VIP card free of charge, holding a VIP card, and on the basis of the original discount, you can enjoy another 10 percent off discount, and 30 percent off of the products can enjoy 5% off discount......"

In the shopping mall supermarket, reporters did not see goods marked with obvious discount information, but "guaranteed low price" advertisements were everywhere.

At the elevator's entrance of the shop, a group of people are buying low-priced goods around several workers.

Several carts loaded with chocolates, instant noodles, jam and so on were stolen for a while, and the staff continued to supply these goods to these carts.

As a matter of fact, these goods are being sold at a very low price.

For example, a box of Dove chocolates priced at 28 yuan, the promotional price of 15 yuan, a box of 3 yuan instant noodles, promotional price of 1.5 yuan.

However, reporters found that these low-priced promotions are products that are about to expire.

On site two: means emerge in an endless stream. Around Christmas, Zhongshan Road has once blocked crowded shopping crowds with "traffic paralysis".

In the face of the surge of consumers, sales promotions are endless.

A sales promotion team in front of a pharmacy appeared in the crowd in Zhongshan Road, attracting many people to stop and watch.

The promotion team is made up of several Santa Claus riding bicycles and "angels" dressed up by several beauties.

Every bicycle has its own promotional advertisements.

The red dress of Santa Claus and the white wings of angels are particularly noticeable in the crowd of black people.

On the same night, similar sales promotion appeared on the 91 street.

At the door of a shop, two Teletubbies are posing various positions to attract customers.

Its shop doors are decorated with Christmas trees, bells and other decorations. There are many white snowflakes floating above the shop door.

A brand clothing store in Zhongshan Road also launched a "limited time rush" promotion method, that is, on the night of 8 to 12 hours, the store's first floor product is 40 percent off, while the two floor is "buy one get one free".

The shop floor two floor shop staff told reporters that on the second floor of all clothing, consumers buy any two clothes, it only charge more expensive clothes that money, and another free.

Reporters also found that a newly opened beverage shop in Zhongshan Road was surrounded by consumers because it is implementing the promotional measures of "buy two to send one".

On site three: discount coupons are sent to stores such as Dayang department store and Xinhua capital. After Christmas and new year's day, discount tickets and VIP vouchers are distributed.

First, there is a "Christmas crazy shopping" activity: "6 fold up, then full 100 yuan, send 118 yuan discount coupon, then give 688 yuan to send 50 yuan".

However, reporters have learned that the amount of coupons issued by a special store in a shopping mall is not the same.

Some shops cost 100 yuan to send 100 yuan, while some shops are full 100 yuan to send 80 yuan.

Consumers can buy a product in cash at a store, get a discount coupon, and then use a discount coupon to buy another item.

For example, a consumer bought a 1300 yuan down jacket at a store. The discount of this store is "100 yuan to send 100 yuan discount coupon", so the consumer can get 1300 yuan discount coupon at the same time.

With these discount coupons, he can also buy a suit at the same price in another men's clothing store in the mall.

However, he did not have to pay any cost to buy this suit. Instead, he paid 50 yuan for every 300 yuan, that is, when he bought the suit, he had to pay 200 yuan in addition to the discount coupon.

It is understood that the shopping mall has just launched a "long celebration" activity last month, which is similar to Christmas activities.

Another salesperson told reporters that during the new year's day, the mall will also launch new promotional activities.

Secondly, the introduction of coupons: 600 yuan voucher for every 300 yuan.

A cashier of a shopping mall told reporters that during the activity, consumers could go to the cashier to exchange vouchers for shopping in the shopping mall.

"Consumers can pay 300 yuan cash to the cashier first, and we will provide vouchers worth 600 yuan.

Consumers can purchase 600 yuan worth of clothing, shoes and other goods with this voucher.

If consumers pay 600 yuan in cash, we will provide vouchers worth 1200 yuan. "

The officer said.

Yang Jing: editor in charge