Lining Hero Caravan Completes Mission Successfully

In December 28, 2008, after nearly 10 kilometers in 80 cities across the country and completed nearly 60 thousand kilometers of travel, two Lining's "hero caravans" carrying the enthusiasm of the National People's movement finally arrived at the last stop of the whole activity - Shenzhen Town, Sha Jing Town, and successfully completed the task.

Guangdong Olympic diving champion ho Chong also appeared at the scene of the event, with the majority of Shenzhen residents enthusiastic interaction.

In March 22, 2008, on the eve of the Olympic torch lighting in Beijing, the massive mass experience of Li Ning Co launched the "Lining 08 China Tour" successfully launched in Beijing, capital of the capital. Two heroic caravans resembling Transformers's "Optimus Prime Minister" broke through the night of the capital in early spring and started from the victory of Chaoyang Park.

The two heroes, 26 tons respectively, and the hero caravan themed "great Caravan" carry a great mission. Arriving east of Bohai, West Urumqi, South to Sanya, and north to Jiamusi, it is like two streams of "flowing torch", which illuminate people's sports spirit and enthusiasm for sports wherever they go.

According to statistics, the total number of direct participation in this activity is over 150 thousand, and the number of people watching the scene exceeds 1 million 100 thousand. A total of 7 Olympic champions and active Olympic champions (Qiao Hong, Tao Luna, Yangling, big Yang Yang, Yang Wei, He Chong and Guo Wenjun) have participated in the interactive activities, resulting in 621 City champions. During the Olympic Games alone, more than 60 thousand Olympic blessings from the public were received.

With the deepening of activities, more and more people feel the Olympic spirit more realistically and realize the joyful mood brought by sports.

Lining's "hero Caravan" has two unique functions: first, they will be a moving "Sports Museum".

Through the indoor space of nearly 30 square meters, we will introduce the Olympic knowledge to the audience through the combination of multimedia and traditional way, tell the legend of Olympic champion, and show the Olympic Games gown of 4 national teams (table tennis, gymnastics, shooting, diving) sponsored by Lining brand.

In addition, they are also a mobile mini games.

The side of a caravan can be rapidly developed into a temporary stage within 30 minutes, and it can be divided into different areas near the caravan according to the competition items.

In addition to gymnastics, fencing, tennis, baseball and other projects, "Olympic zero distance" experience, the audience can also participate in the 3+1 basketball challenge, table tennis arena, mini marathon, 100 meter relay races and other sports, through these familiar sports events, to find out the "civilian heroes" living around us.

Jin Yuan, who is fortunate enough to be the last stop basketball 3+1 City champion, said excitedly after Pan Congyue's activities: "the three of us used to play basketball together when we were at school, but this opportunity was less and less after work.

Today's caravan activities let us rediscover the relaxed and pleasant movement brought us. We have agreed to start our friends around and exercise regularly.

Thanks to Lining, "the great Caravan" gives us a chance to rediscover ourselves.

Olympic champion ho Chong said in an interview with reporters: "I once participated in the activities of the caravan DeZhou Railway Station. These two times have made me feel very deeply.

As a professional athlete, our task is to lead people to participate in sports and to know more about sports.

Lining's caravan activities really brought sports to the grass-roots level, enabling everyone to enjoy sports and get moving.

I don't think that sports require high skills. You only need to play a part in it, and you get physical and mental pleasure from it.

I believe this is the ultimate goal of Lining's caravan. "

At the closing ceremony, the Li Ning Co representative said: "the Lining 08 China Tour" event is very simple.

While everyone is still concentrating on professional sports events, Lining brand is trying to turn "sports experience" into a matter of common people. We are not only turning over newspapers and watching TV to feel sports and sports, but everyone can feel the thick sports culture and the breath of sports coming from the caravan project.

In the new year, Lining will continue to continue in a similar way, contributing to the better popularization and participation of sports.

Yang Jing: editor in charge