Jingdong Will Open 500 Stores In The Year.

At the end of last year, after opening the first "Jingdong help service store" in Zhaoxian County, Hebei, Jingdong opened a "County Service Center" for the county market. Jingdong said yesterday that hundreds of county service centers have entered the rural market, and that more than 500 county service centers will be rolled out throughout the country to continue to sink.

A few days ago, a number of Jingdong group county service centers opened in Suqian, Jiangsu, Hunan, Changsha County, Sichuan Yilong, Shandong, Pingdu City and other counties. The service centers are generally located in the downtown area of the county, with an area of about 150 square meters.

The relevant Jingdong official explained that the main service of "Jingdong service shop" is different from that of "big business". "County Service Center" is more comprehensive, which can be described as an upgraded version of Jingdong distribution station and operated by Jingdong. In addition to providing customers with orders, distribution and display services, the main duties of county service centers include recruiting and training rural promoters. According to the briefing, Jingdong will recruit tens of thousands of rural promoters to provide farmers with after-sale and financial services. Not long ago, Jingdong group CEO Liu Qiangdong, together with Yunus, the father of small loans, announced that Jingdong and Grameen Bank cooperate to explore an internet financial mode suitable for China's rural areas.

Wang Zhijun, vice president of Jingdong group, said that Jingdong will build a network system of "one county, one center" this year. "Service center is not only an extension of logistics terminals, but also through rural promoters, Jingdong will provide marketing services, after-sales service, microfinance, rural white stripes and other financial services for rural consumers."

Since last year's strategy of "channel sinking", Jingdong has been Rural market Launched an offensive, not only in a hundred low line city completed 8000 wall advertising, but also the "Caravan" to open to the countryside. Last year's marketing initiatives made the rural consumers aware of Jingdong. This year, Jingdong's channel went down to the stage of practice. Physical store Logistics and finance entered the low level cities and rural areas. Liu Qiangdong said recently that this year JD.COM The strategy of last year will continue, and channel sinking is one of the strategic priorities. Wang Zhijun mentioned that 2015 is the year of enlightenment for rural electricity providers. Jingdong hopes to use the "County Service Center" mode to pry the permafrost layer.

In the industry view, the electricity supplier business to the rural market competition is increasingly white hot. In the middle of last year, Jingdong and Alibaba began to compete for the county market. Alibaba held many "county leaders' meetings" to create "Taobao village", while Jingdong quickly infiltrated the rural market by using self built logistics, self marketing system and full supply chain management mode.