The Influence Of Internet On Traditional Clothing Industry

To be sure, the powder barrel of the clothing industry will continue to explode in 2015, and the clothing brand will continue to fail.

The powder keg in 2014 is only a small area to release the power of the explosion. The explosive equivalent of the powder barrel in the clothing industry in 2015 will surely make people even more speechless.

about

What has changed the Internet? What is the impact of the Internet on the traditional clothing industry? There have been doubts about whether or not the electricity supplier will be able to weather. Now the result has come out.

It is also doubted whether the Internet will change the operation of the domestic garment industry, and the result is also coming out. When some people are still debating whether the wholesale market of clothing will spread throughout China, the result will be self-evident.

Just as the electricity supplier has changed the retail business of physical department stores and so on, it has also brought about irreversible changes in the operation mode of the garment industry, that is, relying on channels for wholesale, agency and even joining.

Will no longer exist.

This problem is also sexy.

There were discussions on micro-blog.

One: 1. all intermediate links will withdraw from the stage of history.

2. Internet technology means eliminating the direct links of traditional channels rather than saving them.

3., the technology has matured. As long as the legal system is built up and the credit system keeps up, the intermediate links of traditional channels will be completely abandoned.

Second: in the entity channel, agents, distributors, trusteeship, affiliation, affiliation and other distribution modes will be withdrawn from the stage of history with the development of the Internet and the electricity supplier. Some people advocate the electricity supplier and friends circle. The so-called brand mode is a very nonsense.

There will be only one mode of operation of the brand in the future, that is, direct operation (self operation), agency, affiliation, trusteeship, distribution and joint operation will no longer exist.

The theory of electricity supplier

The intermediate links, including department stores, such as agency, franchised, trusteeship, distribution and joint operation, will exit from the stage of fashion brand in order to quickly occupy channels.

The problem that domestic clothing brands are facing now is the pformation from the operation of large wholesale and large circulation channels to the operation mode dominated by proprietary enterprises, because domestic garment enterprises do not really establish a mode of operation with brand building as the core and retail operation management as the mechanism.

What I used to do was to shake hands with the shopkeeper and collect the money from the channel once through the conference and so on, and then send a supervisor from time to time to do the training.

This relaxed and extensive mode of operation of the channel seems to have encountered great problems.