Taking The Whole Channel As The Direction To Take The Road Of Pformation

Through a year's exploration, what stage does the O2O of retail enterprises go to? How can the practitioners of the retailers promote the integration of all channels under the online and offline channels? How will the layout of the strategic layout of the O2O in 2015 be arranged? The FARC is a senior expert of Alipay O2O business department. After a year, he experienced the pformation of the retail business's attitude towards O2O.

In September 2013, the Alipay O2O business department was established.

At that time, in order to expand his business, he needed to visit many super managers, but he was often denied.

In the eyes of these super managers who are doing the traditional business, Taobao and Tmall are their strong rivals and take away their hard work.

However, the opposite situation took place in 2014.

2014 is considered to be the first year of retail business in O2O, facing the menacing electricity supplier.

Traditional enterprises have found a contingency plan and begun to take the road of integration and development of the whole channel.

The double 12 is a case in point.

"Last year, when I visited Shang Chao boss, I no longer ran into a wall.

Many companies are starting to cooperate with Alipay, because we are able to drain consumers online.

Double 12 became a shopping Carnival after they celebrate the festival and celebrate the new year.

Speaking at the 020 round table conference of retail business, the Chinese Academy of Commerce held a round table seminar.

Up to now, many traditional retail enterprises including Su Ningyun merchants, Gome, Hong Tu, BBK, Wangfujing department store, Yintai department store, WAL-MART and so on have embraced the Internet and embarked on the pformation and development path of O2O.

Mention the Wangfujing department store, many people will give them the old and traditional label, but in the process of retail fission, Wangfujing department store is at the forefront of the times.

The pformation in the past year is a very important topic for Wangfujing department stores.

"The company decided in early 2014 to undertake third pioneering businesses in an all-round way.

The core is how to build a new development mode of department stores in the Internet era.

Wangfujing department store group CIO Liu Changxin bluntly said.

Based on this background, Wangfujing department store has determined the way of pformation and upgrading of the whole channel development.

This year, the Wangfujing department store in the store layout of the WIFI, to guide the purchase of IPAD, also introduced WeChat, Alipay and other new payment methods, and vigorously expand WeChat, APP, online shopping mall and other new shopping channels.

Since the beginning of 2014, the development of O2O has become a necessary course for big business of retail industry.

According to Yuan Bin, general manager of the Development Department of Da Fei Fei Niu net and Logistics Distribution Department, although O2O has not been tested for less than a year, Fei Niu net has become a comprehensive retail shopping website.

Through the integration of online and offline, Fei Niu realized a shared supply chain with Da Yun FA.

Walk in

On the development of the whole channel, with the advantage of Da Yun FA, the flying bull net is growing very fast.

Yuan Bin disclosed that as of the end of 2014, the first annual sales of Fei Niu net had exceeded 200 million, creating a record of turnover in the first year of the electricity supplier industry.

The number of registered members has reached 2 million, and the number of self operated items has been nearly 160 thousand SKU.

Sales categories include fresh products, consumer goods, daily necessities, household appliances, fashion, mother and baby and so on.

"2014 is the first year of flying bull net. Although our sales volume is still quite different from that of e-commerce, we are very optimistic about the future of flying bull network.

A few days ago, the group has just announced an additional 500 million yuan to support the flying cattle Network to expand all channels.

Yuan Bin said.

In the past year, on the development path of the whole channel, Gome can act repeatedly, hoping to win a battle through all channels.

According to Huang Xiangping, vice president of Gome online marketing, the voice of the Gome in the past few years has been relatively low, but in the context of the whole channel, Gome is changing.

Ready to connect with mobile Internet.

Layout, and strive to create a sales channel of all channels open platform.

In the definition of Gome, the sales platform is more of a social platform.

In addition to its own official website, Gome online has also reached a partnership with Tmall, Dangdang, Amazon and so on.

And online, at present, many of the business super giant including Wuming's home appliance business is operated by Gome.

According to the introduction, Gome believes that the future of O2O's full channel integration is a change of thinking. There will be several development trends in the future. First, there will be fewer and fewer intermediate links in the future. Second, the future marketing is a social era. In the process of marketing, how to establish interaction between consumers and retailers is very important.

The use of big data and mobile Internet can help retailers move faster on the road to O2O.

In the view of Jia Jingfeng, general manager of brewmaster net wine, O2O represents the two ends of the line and the line. In the process of actually implementing O2O, the main line is 90% of the mainstream and only 10% of online.

Therefore, it is more important for enterprises to develop O2O and make solid foundation for their work.