Wenling Children'S Shoes Professional Brand Base Successfully Passed Inspection

Recently, the reporter learned from the market supervision and administration bureau that the brand name base of Wenling shoes brand has passed the inspection smoothly and become the brand base of the provincial professional brand. Meanwhile, the brand name base of Citrus professional brand and the three brand professional brand brand base of Wenling county are also selected.

"Ten of the world's performance," is the shoe industry in Wenling.

In 2008, Wenling was named "the famous shoe city in China".

"In order to further enhance regional brand, trademark awareness and brand awareness, we subdivide the footwear market, give full play to the scale advantages of North American children's shoes, promote the brand implementation strategy, and build an advanced manufacturing shoe base."

The staff of the municipal market supervision bureau said that with the completion of Nanshan gate, Shan Ma and Ma Che three shoe industrial parks, the scale of enterprises in the park has been increasing and the brand strength has been enhanced.

Reporters learned that at present, Chengbei Street owns

570, of which 457 are registered trademarks and 2 are famous trademarks at the provincial level.

There are 4 famous trademarks at the municipal level and 7 famous trademarks in Wenling.

So how did such a score come from?

"We invested 5 million yuan to build a brand guidance station covering an area of 700 square meters to help enterprises walk well.

The road. "

Chengbei Street staff introduced the guidance office, brand culture exhibition hall and footwear inspection center, and hired staff members to take charge of the implementation of regional brand construction. At the same time, the brand liaison system and key cadre enterprise system were also established.

In addition to building brand building "stronghold", a series of incentive policies also stimulate the enthusiasm of enterprises to create brands.

"For example, a policy issued by the municipal government stipulates that enterprises awarded the famous trademarks in China's famous, provincial, Taizhou and Wenling cities will be rewarded 200 thousand yuan, 100 thousand yuan, 50 thousand yuan and 20 thousand yuan respectively, with appropriate subsidies for the advertising expenses that enterprises spend on promoting their own brands."

City Market Supervision Bureau staff said.

Not only that, the street also allows entrepreneurs to exchange regularly through entrepreneurship salon.

At the same time, through various media and professional website to gather popularity for the brand, and establish and improve the mechanism of counterfeiting and safeguarding rights.

"According to the opinions of the general office of the Zhejiang Provincial People's Government on the implementation of trademark brand strategy, the selected base will further play the role of a professional brand brand base incubator."

The staff of the municipal market supervision bureau said that this played a good role in promoting the development of local children's shoes enterprises.