Vietnam'S Footwear Industry Is Developing Rapidly By Virtue Of Its Advantages.

Vietnam in recent years Shoemaking industry Because of the rapid development of the advantage of low labor cost, not only the international big brands choose to transfer the purchasing destinations from the high cost labor market to Vietnam, but also a number of shoe enterprises in China have moved to Vietnam to seize the opportunity of low cost dividends.

However, a recent report on employment in Vietnam shows that today's Vietnam Textile and clothing As well as shoe industry, the demand for untrained employees has dropped by 20%, and more skilled workers, especially management personnel and designers, are needed.

But now Vietnam? The unequal supply and demand of labor in the footwear industry leads to the difficulty of management and technical talents. It has become a major obstacle for the footwear industry to develop branding and gain more added value.

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"The consumption crowd of luxury goods is there, the price is really a floating cloud. Even in the off-season, customers are scarce and seldom sell at a discount. If discount or price reduction, it will give customers an illusion whether the quality of products is problematic or the style is out of date. A few years ago, after the approval of the headquarters, the design may be launched in a specific period, and there will be a small discount for such products. Discounts are generally the lowest level of luxury goods consumers, with a monthly salary of over 10000 yuan. Mainstream people still like to buy new models and don't care about prices. " Yang Yang said that luxury is not only a necessity of people's life, but a commodity with the characteristics of "uniqueness", "scarcity" and "curiosity".

After meeting the basic needs of life, people also need some things to improve the quality of life. The luxury industry of "elegance", "refinement" and "individuality" is catering to people's needs. Therefore, the price of luxury goods is dozens of times, hundreds or even thousands of times the price of the same kind of ordinary goods. This is also a marketing strategy for luxury goods. It must be differentiated from other commodities. People who buy luxury goods may like the design of their products, perhaps their brand spirits, or their social status. They will not care too much about the difference between their cost and selling price. Those who are concerned are often the non mainstream people who buy luxury goods. They want to buy and loathe, but naturally they are more serious about the work of luxury goods or the origin and cost.

For the sky high price of luxury goods, Ouyang Kun, chief representative of China Representative Office of the World Luxury Association, analyzed whether the purchase of luxuries by Chinese people does not depend on their income and age, but on their consumption psychology. In the luxury industry, price is only a symbol. Brand branding brings consumers unlimited glory: low-key design, traditional workshop style production, limited customization. Luxury brands are painstakingly designed to make consumers feel mysterious. They will also use luxury goods as a symbol of their identity. This is also the result of many years of precipitation and brand maintenance.