Channel Operation Helps The Development Of Garment Industry

Channel operation, wholesale, agency, joining, trusteeship, joint venture and so on are guided by traditional marketing.

As I have pointed out in other articles, this traditional marketing is a solution to the niche market. It is aimed at the business models of investment agents, agents, franchisees and consortium owners in department stores.

Traditional marketing is to persuade a small number of bosses to accept brands and cooperate.

Persuading these bosses may get the resources of these bosses.

You can enter the local market.

In order to convince these bosses, the brand takes great efforts to engage in investment promotion, asks masters, stars to create atmosphere, and uses huge bonuses and tempting policies to stimulate bosses to pay.

It is clear that the ultimate goal of cooperation is not because of the influence of the brand itself, but on the human relationship.

This is what I call tradition.

The core is the relationship between Chinese and human relations, which is why clothing practitioners exchange the resources of various agents in QQ group and WeChat group every day: there is no customer resources, so the marketing director of Shenma is also unable to get along.

One month can not find customers, the face of tyrant is ugly, two months can not recruit customers, tyrant began to curse, three months can not recruit customers, immediately leave.

When

The role is weakening day by day. When the channel resources are diluted day by day, the brand has finally lost its customers because of losing channels. All along, the domestic clothing brands have not found where the consumers are, and consumers have no idea what the difference between the A brand and the B brand is.

This is the crisis of traditional marketing, which is the crisis of clothing brand.

That is to say, brand does not relate to consumers, and brands do not link with consumers.

This is the drawbacks existing in the process of brand building.

All the problems of clothing brands are caused by this malpractice, which is caused by traditional marketing which is not suited to the Internet age.

That is to say, the set of traditional marketing can no longer meet the needs of the Internet era, and the way of dealing with agent owners in a certain area has been eliminated.

What do you do? It's very simple.

Let consumers find the brand, let the brand and consumers, and link, and this is the task of new media marketing.

Traditional clothing brands must embrace the Internet and embrace new media marketing.

But now there are many misunderstandings, some people think that in the circle of friends, all kinds of information in the public account, the personal hero deeds of local tyrants and so on are new media marketing.

Or to do activities in micro-blog and push all kinds of promotional information is new media marketing.

How do we engage in new media marketing? We suggest that you download the "Lu Xiaozhou: new media marketing theory" in the electronic version of @ sexy marketing micro-blog.

Conclusion:

1, traditional marketing has lost its role in the Internet era.

It is impossible to convince the brand consumer group by persuading a few people of "human relations".

2, the brand must learn to pform from service niche agent owner to serving the public consumer.

3, brand must use new media marketing and consumer relationship, generate links.