Department Stores Are Less And Less Like Department Stores.

As Tang Jianian, Carrefour's global vice president, said, "no retail format is going to die out". The department store of the mainstream retail form will certainly not die, but it will no longer be the old look of the past.

Which direction will the Department Store develop in the future? Old laughs predict or move towards "non department store". The less it is like department stores, the better department stores.

All kinds of crossover, all kinds of Mashup, various combinations of innovation, all kinds of subversion, various network elements, mobile technology, the concept of electric business, and so on, will appear more and more in department stores.

The boundaries of department stores will become wider and wider, the definition will become more and more blurred, and department stores will become less and less like department stores.

In the future, the experience of novelty, fashion, pleasure and value will become the decisive factor of the department store. "Experience is king" will be regarded as a standard in department stores.

The trend of shopping centers in big stores will be more and more fierce. The continuous decline of pure commodity business, especially clothing management, will be an inevitable trend.

And the direction of expansion will extend from catering to more fields. It is not ruled out that some department stores are more "shopping centers" than shopping centers.

The department stores that have the opportunity to expand will be pformed into real shopping centers. These shopping centers will merge the length of department stores and shopping centers, and each of them will take advantage of their operations and marketing.

Department stores that do not expand their physical boundaries will also take the road of "micro shopping centers". This pocket shopping center will be more exquisite and unique. Layout, category combination and brand collocation are more ingenious, more imaginative and reasonable.

Smaller department stores, or using their regional advantages, adhere to the "integration strategy" to borrow power from the business circle, and become a dominant category or several related categories in the "natural shopping center".

In these categories, they will concentrate more on their specialties, do more meticulous and thorough, and will have more prominent features and advantages.

No matter what it is.

Or shopping mall?

Shops, will highlight the theme color, human characteristics, ecological elements, smart genes, will integrate more mobile technology, network factors, the concept of electricity providers, will focus on audio-visual smell and touch "five sense" to create a strong atmosphere suited to its operation, set up supporting services, interactive experience.

In the future, the "standard" department store and the regular department store will not be able to survive in the department store with the boundary of the department store and the connotation, and those "fake stores" will be viable and competitive because of the changing circumstances and moving in time.