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    Cut Down On Department Stores And Businesses Have Been Cleared.

    2015/1/15 18:09:00 30

    General MerchandiseFormat AdjustmentMerchant Clearance

    Reporters came to Changan Wanda Plaza to see that the department store shops have been cleared.

    According to the introduction, all the merchants should withdraw before the Spring Festival.

    Wanda

    The shop will be refurbished into playgrounds and infant products, and then resale.

    Changan Wanda Plaza official told reporters that this is the decision of Wanda headquarters, it is not easy to accept media coverage.

    Direct attack: merchants are gradually withdrawing.

    Reporters at the scene saw that from the top floor to the fourth floor of the building, there were not many people spending shopping, and the whole Wanda Plaza seemed a bit cold and cheerless.

    Reporters visited Wanda Department store found that in addition to sales staff, it is difficult to see consumers patronize.

    The merchants in the area are being evacued, and the price is not being withdrawn.

    Promotion

    According to department stores, they usually do not have to pay rent, but Wanda only takes a little from their turnover, and some shops need to pay 20%.

    A salesperson of Chaoyang silver industry on the third floor of Wanda said that it was a win-win situation according to the points.

    But maybe because the department store business is bad, later Wanda also asked some merchants to pay the rent directly, but now they can not pay the rent, so all the department stores have to withdraw. Even the silverware front of her must be changed to other places.

    Reporters from Changan Wanda several department store accounts confirmed that all department stores must withdraw before the lunar new year, most of which are due to the expiration of the contract, and some of them are not yet expired after a few years of contract signing.

    Business: limited peripheral consumption

    Staff members of Cindy fruit drink on the third floor of Wanda said there was not a large number of people who consumed the department stores, and the business of the joint restaurants was not good.

    The store is 50 square meters, and the rent is 300 yuan per square meter.

    In order to reduce rent expenses, next store will be changed.

    According to the staff of Yong Wang supermarket on the first floor of Wanda, Changan, their supermarkets were opened at the same time as Wanda Plaza in July 2013, and so far the consumption of supermarkets is not very satisfactory.

    However, because of the large amount of capital invested in the early stage, it was not easy to withdraw.

    "Although there are not many passengers in our supermarket, business is much better than Wanda Department store."

    Yong Wang supermarket, a fee surnamed staff member said.

    A staff member of the clothing store of Yong Wang supermarket told reporters that the reason why Wanda's merchants had to withdraw was because the price was too high for most people to afford.

    "Wanda Department is going to take the middle and high end route.

    clothes

    A pair of shoes will be more than 1000 yuan, and the majority of nearby consumers are factory workers. They will not be able to afford it. Wanda can not earn money and will only have to go back to business.

    A staff member of KTV, a three star singer on the third floor of Wanda, also said that Wanda products are more expensive, and the consumption level nearby is hard to sustain. Many citizens are just browsing around and not spending.

    Peripheral competition is fierce.

    In this regard, a certain brand of women's clothing on the third floor of Wanda Department store said that they had rented three bunk shops, and their business has been very good. Each garment is usually nearly 1000 yuan, and casual pactions are seven thousand or eight thousand yuan.

    "Most of our clothes used to be 12% off, but now they can't be renewed until the contract expires, so they can only be reduced to 70 percent off clearance."

    The staff reluctantly said that the reason for cleaning up all department stores was that some other shops were not well managed.

    Many merchants also said that the clearance of Wanda Department stores, apart from their own reasons, is also closely related to the competition between neighboring businesses.

    For example, there are Vanke square, rainbow, WAL-MART and so on. They also attract a large number of passengers. This is also an important reason for the closure of Wanda Department store.


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