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    Half Of The Top 20 Stores Are Shrinking Sales.

    2015/2/3 14:26:00 21

    Shopping MallsSalesMarket Conditions

    The latest version of the retailer's pcript is released.

    According to the data released by the joint venture network, 9 of the top 20 sales in the single mall are down, with the Nanjing elite shopping center sliding 11%, making it the most popular shopping mall in the top 20 sales department.

    According to the 2014 focus

    Market

    ,

    Shopping Mall

    Sales summary statistics, 150 key points in last year

    Department store

    The total sales volume of shopping centres was 301 billion 800 million yuan, down 3.1% from 311 billion 400 million yuan in 2013.

    Judging from the ranking of last year, shinguang world won the first place again with 6 billion 900 million yuan. Nanjing's De Ji ranked second at 6 billion 640 million yuan, while Guangzhou's good Plaza ranked third at 6 billion 400 million yuan.

    Shenzhen the Mixc (6 billion 200 million yuan), Hangzhou Tower (5 billion 900 million yuan), Guangzhou Tianhe City (5 billion 500 million yuan) are listed four to six.

    It is worth mentioning that in 2014, Guangzhou Tai Koo Hui sold 3 billion 100 million yuan, an increase of 14.8% over the same period, the biggest increase, and the first time it entered the 3 billion club.

    Among the 24 enterprises entering the "3 billion club", Beijing enterprises accounted for only 3 seats, namely, Beijing's Xinguang world, the twelfth Beijing Yansha outlets and fourteenth Beijing Xidan Joy City.

    Related links:

    According to the report released by the China Chain Store Association (CCFA) and DDT China, Shanghai, Chengdu and Shenzhen are the top three shopping centers in China, and the shopping centers are 3 million 300 thousand, 3 million 200 thousand and 2 million 600 thousand square meters respectively.

    The rest of the domestic cities entering the list are ranked in Tianjin, Wuhan, Beijing, Nanjing, Guangzhou, Hangzhou, Shenyang and Chongqing.

    Up to now, there are nearly 3500 shopping centers in China, but the upsurge of construction is far from over.

    The report quoted the China shopping center industry consulting center as forecasting that there will be 7000 shopping centers in China from now until 2025, when there will be more than 10000 shopping centers in the mainland of China.

    This also means that the number of shopping centers built in the past ten years is more than two times the existing number.

    The information provided by the above report also shows that the rents of shopping centers in Shenyang, Dalian, Ningbo, Qingdao, Chongqing and Chengdu have declined to varying degrees and business risks have been increasing.

    In view of the vacancy rate, many cities' retail property vacancy rate exceeds 6% of the warning line.

    Among them, Shenyang is the most domestic, and the quality retail property vacancy rate in 2013 is as high as 21.9%.

    "China's shopping mall is a structural imbalance, there is a partial overheating problem, such as Shenyang, certainly overheating."

    Wu Ruiling, Deputy Secretary General of China chain operation association, said this, but on the whole, it is not overheating.

    The per capita business area of 1.5 square meters is the general standard for judging the saturation of commercial real estate in the world. According to this standard, the worst hit areas of commercial real estate in China are Yinchuan, Hohhot and Shenyang, and a total of 20 cities exceed this standard.

    Shi pin international chairman Xie Shiping believes that in Guangdong, according to incomplete statistics and experience assessment, the most saturated areas of commercial real estate are Foshan, Zhongshan and Zhanjiang, which have exceeded international standards, and Guangzhou is close to 1.5 square meters of per capita commercial area.

    The commercial area under construction in Foshan is 8 million square meters. In the urban quarter, there are nearly 10 commercial bodies of more than 100 thousand square meters.

    At the same time, Xie Shiping pointed out that China's commercial real estate investment stock has surpassed Japan, and the value of the investment stock has increased by 15% to 1 trillion and 500 billion US dollars.

    In the newly supplied land, the growth of commercial land is more than 40%.

    Many developers feel the chill in the boom of shopping center construction in Guangdong.

    "There are shopping centers in Foshan, Shenzhen, Huizhou and even Guangzhou, where there is a slowdown in the construction period or the suspension of development."

    Huang Huajun, director of the preparatory group of Guangdong commercial real estate investment Association, told the Yangcheng Evening News reporter that due to the macroeconomic regulation and control of the real estate industry in recent years, commercial real estate such as shopping centers had encountered opportunities for accelerating development.

    From the perspective of per capita income and shopping center area, some cities in China have begun to show investment risks.

    He said that in the core cities of western developed countries, the per capita business area is generally 1.2 square meters, while some Chinese cities even reach 2-3 square meters, and Guangdong is also facing this problem.

    For Guangdong's newly opened shopping center, Huang Huajun believes that they face greater challenges than ever before.

    "If it is not a very good location, it can only rely on burning money.

    "For example, in Foshan, many newly opened shopping centers appear to attract investment, such as rent free or even subsidized decoration fees."

    The incubation period of shopping centers will be doubled over the previous years. When the retail industry is far from over, shopping centres will also bring a new round of vacant tide.

    According to the investigation by relevant agencies, the vacancy rate of shopping centers in China's first tier cities has reached 8.4%, and the second tier cities have reached 10.5%.


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