How Does Quanzhou'S Textile And Footwear Industry Actively Connect With "Document No.1"?

At the beginning of the new year, the Quanzhou municipal government "

"Notice on measures to promote the healthy development of the textile and footwear industry" has been issued.

"Document No. 1" gives detailed support measures for technological innovation, financial support, innovation and development.

Over the past few days, the document has focused on the "fast fashion" business model, intelligent manufacturing, and

The hot spots of upgrading have aroused wide attention from all walks of life.

How will enterprises actively act to connect with "document No.1"? What are the recommendations of experts and scholars?

Enterprises: actively take the initiative in docking "Document No. 1"

The strong support of "document No.1" for enterprise innovation has been warmly received by enterprises.

Xu Jinsheng, managing director of Xintai (Fujian) Technology Co., Ltd., said that the government has played a very useful role in promoting the policy subsidies provided by enterprises to build automated production lines and automated workshops.

After the publication of the document, the company immediately started upgrading the original technology and equipment, and strengthening the construction of digital workshop and automated production line was also listed as a key project in the future.

"Document 1" supports the development of new formats and encourages foreign trade.

Explore the international market.

As the global headquarters of ZTE's cross-border electricity supplier, Fujian HSI road technology company aims at 100 billion level global leading cross-border electricity supplier.

According to Chen Jihe, vice president of the company, at present, the three official e-commerce platforms of export, import and proprietary products have been on-line, and some of them are mainly exported to shoes and clothing.

In the future, including joint brand enterprises, we will build a cross-border electricity supplier.

At the same time, the scope of business will expand to other categories, build the electricity supplier headquarters building in Quanzhou, and expand the six logistics centers in the world.

"Document No.1" pointed out that Quanzhou will guide enterprises to learn from the "fast fashion" business model and establish a business model to respond quickly to market demand.

This point was strongly recognized by Xiao Lihua, vice president of XTEP and general manager of electrical business department. He said that the design, new product distribution and ordering would be unable to meet the demand of consumers for fashion, and could easily lead to high inventory and high sales.

To this end, in recent years, XTEP has gradually reduced the proportion of orders, developed pre-sale and intelligent turn over system, and so on, so that Zhou Zhou Shang Xin and Zhou Zhou can turn the list and make the brand positioning as far as possible.

Experts: seize the opportunity to promote industrial development

Referring to the municipal government's "Document No. 1", Han Yongsheng, director of the center for industrial management and design of the Software Institute of the Chinese Academy of Sciences, and professor and doctoral tutor of the school of management of the Chinese Academy of Sciences, applauded each other.

In Han Yongsheng's opinion, the notice is not only professional but also timely.

The wholesale mode of the textile and footwear industry can easily lead to high inventory and high sale out, and can not give customers a good consumption experience and service. To solve this problem is a top priority for the industry development.

And the innovation of technology, brand, industrial cluster and so on, the document also gives a clear direction.

Yang Shuqing, a professor at the school of Business Administration of Huaqiao University, said that the state is vigorously promoting the strategy of "one belt and one road". Quanzhou is the traditional city of textile and footwear industry.

Two experts and scholars have emphasized the necessity of business mode innovation.

Han Yongsheng said that the development of textile and footwear industry, business model innovation is the leading.

Enterprises need to pform the wholesale mode into a customer centered mode through mode innovation, and get rid of the price war from differentiated products and high standard services.

Yang Shuqing said that for enterprises, the government introduced support policies, is to make a guide, set up a vane.

On this basis.

It is very important for an enterprise to go its own way.

If their strategy coincides with the government's support policy, we must actively strive for favorable benefits.

Han Yongsheng said that the notice depicts a complete blueprint of business mode, including technology, brand, talent and so on. Enterprises should seize the chain and promote the overall development.