Chinese Maternity Dress Industry Legend Zhang Lichun

She is the founder of two famous maternity dress brands in China and serves as the chairman and product development director of two maternity companies.

She was the first person to put forward the concept of pregnant women's fashion and launch the pregnant women's fashion in China. In 1996, she founded the first pregnant woman fashion brand "HUIBAO Hui Bao" in 1996. In 2013, she founded the first integrated brand of pregnancy and infant in China's history of pregnancy and infant. She designed the first "maternity swimsuit" in 2013, and she first put forward the concept of "business maternity dress" in 2015.

She is recognized as the "leading lady" of Chinese maternity dress industry, focusing on the Chinese maternity dress industry for 20 years. She created the history of Chinese maternity dress and created many first in the industry.

She is a legendary figure in the Chinese maternity dress industry. She is now the chairman of the famous maternity dress brand, "Mumme mother and I", the chairman of Shenzhen Simei Garments Co., Ltd., Ms. Zhang Lichun.

The first connection between Zhang Lichun and maternity dress was in the spring of 1996, when Mrs. Zhang Lichun returned from abroad to learn costume design, she was unmoved by the invitation of many famous clothing enterprises, because she was eager to establish her own clothing brand after her return from study.

When she saw the foreign pregnant Mommy dressed in such fashion, but she could not find a decent maternity dress in the domestic market, she sprouted a pregnant fashion brand belonging to herself and Chinese.

So, with the vague memory of the maternity dress seen abroad, she began to design. After countless day and night graffiti, sketching, formal design, selection of fabrics, and making patterns to the final garments, the first batch of maternity dress designed by herself was finally released.

Because she did not belong to her own clothing store, she had to sell it in a small clothing store located in the east gate of Shenzhen.

The results were unexpectedly welcome. The first batch of maternity clothes sold out in a short span of a week.

With joy, Ms. Zhang Lichun realized that the prospect of Chinese maternity dress industry will be considerable.

So, in the following time, she set up the first maternity dress enterprise in China, set up the first professional pregnant woman design team in China, and registered the first Chinese maternity dress brand, "HUIBAO Hui Bao".

And served as chairman and general manager and product development director, opened the first Chinese maternity dress brand in the official operation of the domestic market.

Taking Shenzhen as the center, the Pearl River Delta region, from Southern China to North China, from central China to East China, from southwest to northwest to northeast, Hui Bao has been stationed in the national market rapidly.

In the short span of several years, "HUIBAO Hui Bao" has built up its own offices and stores in all the first tier cities in the country.

In the next ten years, "HUIBAO Hui Bao" has become the leading brand in China's maternity industry, and has been leading the development of the domestic maternity industry.

Ms. Zhang Lichun devoted her best time to Chinese maternity dress, and she took the maternity industry as her lifelong career.

From 1996 to 2013, Ms. Zhang Lichun wrote her own saga of Chinese maternity dress market with her intelligence and diligence, and wrote her own wonderful legendary life.

17 years of hard work, with her love and strong spirit, she led Hui Bao to lead the fashion of maternity dress, thus creating a world-class classic maternity dress brand "HUIBAO Hui Bao pregnant women fashion", and became a leader in the industry.

As the first maternity dress brand in China, "HUIBAO Hui Bao" not only opened an era of Chinese maternity dress industry, led the Chinese maternity dress industry to develop at the fastest speed, and witnessed the whole development history of Chinese professional maternity dress with the "first brand of Chinese maternity dress".

In January 2013,

The second time she started her career, took her eyes on the baby pregnancy market, and founded the Shenzhen West Beauty Clothing Co., Ltd. and its "Mumme mother and I" integrated brand, serving as the director of the company's chairman and product development center.

New brand, brand new team and brand new market need to be faced with new trials and hardships, but Zhang Lichun is full of confidence.

The formal establishment of "Mumme mom and I" integrated baby and infant brand opened the first place in the history of China's first pregnancy and infant integration brand. In August of the same year, the 2014 spring and summer new product conference of "Mumme mother and I" launched the first Chinese pregnant woman.

It started the history of maternity swimsuit.

"Mumme mom and I" 2014 spring and summer new product conference has written the "three first" of China's infant and child garment industry: China's first integrated infant clothing brand, China's first fast fashion baby dress brand, the first domestic baby clothing brand to launch the maternity swimsuit.

In a short span of 2 years, Mumme mother and my maternity dress brand self store and brand franchised store have spread all over the big shopping mall of all the second tier cities in the country.

At the end of 2014, after 2 years of market experience, the "Mumme mom and I" brand adjusted the market strategy again.

After making a new brand positioning in the market of the maternity dress market, the brand new concept of "business maternity dress" was put forward in the Chinese maternity dress market for the first time, focusing on providing professional business clothes for the Chinese professional women pregnant mother group.

As MS. Zhang Lichun, chairman and Mumme maternal and child product development director of Xi Mei Garments Co., Ltd., I believe that the market segmentation is the only way for every brand. Only in a niche market, we can concentrate on our products, professionally and constantly improve the quality of our brands, so that we can constantly meet the changing market needs of our customers.

In many domestic brands, the company did not realize this point, and developed comprehensive products in a comprehensive way. Because the production line is too long, it will not only reduce the quality of the products, but also cause the market strategy to lose sight of one another.

Therefore, the industry needs to change and the brand needs change.

In fact, the rapid development of Chinese maternity dress industry owes much to the market demand of this large group of working women.

At present, in China's maternity dress industry, there is no brand that specializes in serving the pregnant women in the workplace.

We must believe in our vision and unswervingly follow this line of thinking to implement our product strategy and market development strategy.