How Should We Run A Brand Clothing Store?

Generally speaking, the operation and development of clothing stores can be roughly divided into three stages, namely, the sale of services, the sale of products and the expansion of investment. The emphasis of each stage of operation is very different and different.

After the clothing store has a certain popularity, on the basis of the best service, shopkeepers can start to moderate the structure of the goods according to the sales status, or make efforts to realize the differentiation of goods.

The final part of the operation is to earn more money with the money earned. No matter it is investment or expansion, remember not to allow too long a span. Good choice is to cooperate with upstream suppliers.

Control certain resources, or open a branch in the right place.

How to run a brand clothing store?

At the beginning, compared with other shops, there was no particular advantage. When the shopkeeper needed to pay attention to his best service, he accumulated a certain number of loyal customers, laying a solid foundation for the development of the store.

Through the above three stages of brand clothing store opening, I think a lot of novices have basically understood some basic concepts. Clothing store management needs to accumulate bit by bit, and gradually our brand clothing store will become more and more popular.

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Another month is the Spring Festival. In the holiday season with many promotional activities, under the premise of not competing with the opponent, how can businesses create a new way to highlight their strengths and selling points, not only to "touch the hearts of the people" but also to boost sales greatly?

Holidays are the best time for consumers to concentrate their consumption.

But at this time many activities, holiday promotion to attract consumers' eyeball is more difficult than usual.

Therefore, the promotion plan should pay attention to: 1. cater to the festive cultural atmosphere; 2., consumers want the economic benefits of consumption psychology; 3., the planned promotional activities should not only give colour but also consider the real benefits to consumers.

How to make holiday promotion plan can better arouse people's heart?

To stand out, activities must give customers a sense of freshness. The theme must be attractive.

Attention should be paid to the theme planning and Design: first, it should be short, easy to remember, and avoid words.

Lottery, buy gifts, points, discounts and so on are the promotion methods of most enterprises, but there is still much room for innovation in details.

Generally speaking, the form of "buy one get one" is very attractive but not attractive to consumers.

The way to scrape the card is to win the prize, but even if a "thank you" or "good-bye" is rewarded by consumers, many consumers will feel that it is not worth the money.

However, if there are two combinations of prizes, such as air conditioning, color TV, bicycles, table fans, automatic umbrellas, "thank you patronage" and other 6 Awards, at the same time, clothing stores promise that consumers can make a reward with four "thank you patronage".

While planning the design award, we can also buy four gifts and one plan, and get a good result in the actual sales promotion.

Many enterprises' holiday promotions fail to anticipate and plan the effect. They often ignore the role of promotion.

The field strength of ownership promotion refers to the effectiveness of the promotion site (or promotion front-line) execution tasks (including the necessary hardware resources, such as the size of the site, location, facilities and so on), which is the spontaneous force of the promotion site (or front-line) employees, and also the perception and action of the on-site (or one line) executives to the minor problems.

People are noisy when festivals are promoted, so the organization and implementation of activities must be forceful.

Stores should be well prepared.

Select appropriate promoters, including image, performance, eloquence, and adaptability.

(2) training the promoters, including the sales and after-sales service policies, the characteristics and sizes of the clothes, the appropriate answers to the questions that consumers may ask, and the promotion etiquette.

(3) prepare the products, gifts and related resources needed to promote the site, and ensure the smooth supply channels for the products and resources needed at the promotional site.