Clothing Store Promotion Must Remember A Good Degree.
The first is the warning line of opportunity.
Clothing promotion must choose a good time to promote sales.
For a long time, the Chinese people are very particular about the timing of the day, the right place and the people, which is the so-called timing problem. Whatever happens, they must be smooth and smooth.
Choose a good one.
Promotion
Opportunity.
Clothing promotion is also the same. Choosing a good time to promote sales is an important condition for sales promotion to be successful.
If we do not pay attention to the rationality of the time, we may succeed in the opposite direction, but the probability of failure will be greater.
The second is the "warning line" of "degree".
Clothing sales promotion must grasp a degree, can not be overdone.
If the price of Clothing promotion is lower than the cost price, the more sales promotion, the more serious the loss will be.
The time of sales promotion is generally not too long, and it should be quick and quick.
If put
clothing
Promotion as a long-term
work
Not only can the shopkeeper not be able to afford it, but also the wearer will feel tired.
Moreover, excessive Clothing promotion will also create a bad impression in the minds of consumers, and will want to say if there are any major problems in the product of the store, otherwise it will not continue to be promoted so much.
Once the customer has such a psychological impact, it is very bad and very unfavorable for the clothing store.
The above is the two warning line that clothing sales promotion can not pass through, and friends who are ready to do or are making clothing promotions must be careful not to cross these two warning lines, or else they will lose more.
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Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing the inventory and accelerating the cash flow, it will damage the brand image and make consumers more and more grieved.
In particular, famous brands or newly opened stores and counters have both the "taste" restrictions and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the perspective of maintaining the image, it does give gifts which are exquisite and practical (commonly used), and more respectable.
According to the present view, "discount" is not as good as "buying gifts", and the price is real, plus a special gift, with the connotation of "affection", which surpasses simple and abstract price figures, and is very suitable for people's psychological pursuit of "spiritual pleasure" nowadays.
Gifts should be associated with their own products.
It is a good choice for women to wear accessories, children's clothing, toys or stationery, if the custom designed limited gifts are more precious.
Didn't anyone open the door for McDonald's to collect Snoopy dolls, and some of the gifts presented by enterprises were pformed into new varieties of the brand after receiving good market feedback.
Gifts should be refined.
The gift is not refined, why is it pleasant? Only the best quality can win the customers' favor and will not be reluctant to part with it.
Some consumers just take a fancy to the gift to implement the purchase behavior.
Gifts should be of high utilization rate.
Gifts are generally low value goods, such as washing supplies, catering to the appetite of housewives, so they are very popular.
If the gift has not been used at the same time, it will be "white handed". It will be a waste for enterprises and consumers.
Businesses waste time and customers waste money. After all, wool comes out on sheep.
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