LACOSTE'S Global Pformation Will Shift From Sportswear To Luxury Fashion.

French LACOSTE announced on Wednesday that they have begun their global pformation to promote the growth of ready to wear and show series in international flagship stores.

"Crocodile origin is a brand of a man -- this is part of our genes, but in three or four years, I also want to see it.

The increase is 23% or 24%.

The French sports brand show series is made by Felipe Oliveira Baptista.

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"We are a leading fashion industry.

In 2014, the best performing countries were Japan, Argentina, Turkey, and even in Russia. We also had a good year, "LACOSTE CEO Jose Luis Duran told the women's wear daily.

"The United States is still our biggest market, but we have been advocacy.

So we decided to sacrifice part of our income for brand awareness and credibility.

In 2014, the company's turnover increased by one digit, according to Duran.

"We are upgrading the store concept, step by step, of course, including clothing series," he told the women's wear daily.

"You won't see any sportswear again. There will be no more crocodiles in most of our independent stores unless this is a big location, such as our Champs Elysees store.

Brand positioning is my top priority, and the idea is to sell LACOSTE clothing at a higher price.

Although this year's growth is the smallest, LACOSTE has also made some growth in many brands, such as France.

In the spring of 2015, the French brand planned to enter underwear and a new series of men's wear.

The women's clothing series accounted for 30% of sales in some countries, including Germany, France and China.

Worldwide, women wear 20% of sales and 6% from children.

"Crocodile origin is a brand of a man -- this is part of our genes, but in three or four years, I also want to see women wear grow by 23% or 24%."