The Development Opportunities Of Shopping Centres Have Been Moved Down.

A second tier city shopping center has become saturated or even surplus.

According to statistics, in 2013, the area of new shopping centers nationwide was close to 20 million square meters, of which 83.5% were in the second tier cities, and many second and second tier shopping centers had an average area of over 2 square meters.

Although there are still gaps in shopping malls in some of these cities, there are few such blanks.

The three or four tier cities have larger commercial volume, but more traditional department stores, pedestrian streets, community businesses and specialized markets. The number of new shopping centers is not large. Many three or four line cities still lack new, one-stop, experiential shopping centers, and the development of shopping centers in the three or four tier cities is in the right time.

But shopping centers are facing enormous challenges, mainly from three aspects.

First is the challenge of rapid development of shopping centres and vicious competition.

Because shopping centers can bring employment and taxes to local areas and improve the business environment and atmosphere of the city, the introduction of one-stop shopping centers by local governments has strong kinetic energy. However, the lack of government commercial outlets planning has led to the increasingly fierce competition in commercial real estate and the increasingly small business circle.

Local governments often introduce second or even third shopping centers after introducing a city complex with shopping centers.

In general, the annual sales volume of a shopping center is at least 800 million yuan, and the rent can cover the cost of investment cost and a small amount of investment cost.

According to the sales volume of 800 million yuan and the general unit price of 50 yuan, 16 million passengers are required annually, and the average daily traffic volume has at least 44 thousand people.

If a shopping center can cover 200 thousand people within five kilometers, it is equivalent to spending a week at a shopping center per person.

In fact, this is hard to achieve.

If the local government is introducing two shopping centers, the business circle will be smaller. The fierce competition between shopping centers will be inevitable.

Followed by different city levels.

The challenge of differentiation.

Second tier cities and three or four tier cities are different from city size, business circle size, consumption ability, customer nature and so on. What kind of purchasing power will have what kind of commercial grade, what kind of habits will have what kind of commercial format.

Not all shopping malls in the city can be exhibited at Mona, nor can all shopping centres make theme parks.

The consumption concept of a second tier city is ahead.

Strong ability, large customer base, customers can be subdivided, as long as we grasp some of the main customer groups which have some characteristics, we can meet the daily average passenger flow requirements of shopping centers, and then reach the level of sales, ensure the opening rate and rent efficiency.

But the three or four line cities are different, the total population of the city is limited, the business is dispersed, the age difference between the customers is large, and the consumption habits are conservative. The general shopping center should be covered by the whole customer group, so as to ensure the daily average passenger volume and sales volume of the shopping center, thus ensuring the normal operation of the shopping center.

Third is

Challenges and challenges to shopping centers.

The rapid rise of the electricity supplier has complied with the trend of modern people's fast rhythm and high efficiency. It has met the needs of many people who can afford to shop and stay in the "lazy economy", which has reduced the cost of intermediate links and made commercial rents a privilege to customers.

At present, not only young people, but also a lot of people over 50 years are also using electricity providers. They do not need to go to supermarkets anymore. They can even buy rice, soy sauce, traditional stores and supermarkets in the shopping mall.

And the far-reaching impact of the electricity supplier on commercial real estate is more than that. Let more people realize the changes brought about by the mobile Internet thinking and mobile Internet. Although the mobile Internet is only an extension of modern people's hands and ears, the mobile Internet has the potential to subvert everything, and may even change the current shopping center's architectural form and even its profit pattern.