2015, Where Should The Electricity Supplier Go From?

After the hustle and bustle of 2014, the electricity supplier industry is heading for an inflection point. O2O convergence and conflict are emerging at the beginning of the online and offline industry. The derivative value of the logistics war begins to emerge, and the price war begins to shrink. This means that the electricity supplier will change in the pattern and mode.

In 2015, the electricity supplier industry will generate more intense shocks, whether users, business models or extensions. Major changes will take place here. Summarize the ten weathervane that we must know.

First, the electricity supplier experience is redefined.

In the past, the experience economy was much talked about, especially the Internet thinking, but it was far from enough in the electricity supplier industry. In 2014, the shopping experience would be redefined. Experience would no longer be a single topic of convenience and friendliness. It would be a whole process experience covering all aspects of quality, price, personalization, logistics, service and so on. The simple price war will go farther and farther, and consumers' sensitivity to price will be reduced. This index is not a major factor affecting the market trend. The consumer group in 2015 will pursue individuality, community exclusivity and taste. The new consumerism proposed by Jingdong and Tmall no longer pursue the paction volume are all signals.

Quality,

The service experience will be the new indicator of the 2015 competition.

Two, the logistics value is not just slow.

The importance of logistics to the electricity supplier is beyond doubt. In 2014, around the curtain of competition in logistics, Jingdong's self built logistics has extended the personalized logistics services such as speed up, 3 hours, mobile self lifting vehicles, Suning, Dangdang and so on have also stepped up the construction of logistics and opened a new round of confrontation.

The advantages and disadvantages of the logistics arms race will be fully exposed in 2015, and will affect the choice of users' online shopping. "No logistics, no electricity providers" will become an iron rule.

And next year, the logistics value is not only fast and slow, but also leveraged by logistics.

Value-added services and value will also be highlighted, especially in the 46 line county and township market. Logistics will become a bridgehead, and the missing players will lose their opportunities.

Three, the countryside will be Jingdong Alibaba.

The sinking of channels is a rather fierce topic in recent years. In 2014, Jingdong and Tmall and Taobao were in the stage of layout, improvement strategy and adjustment strategy in the electricity supplier to the countryside. Jingdong's service station and Taobao village mode appeared.

In 2015, the rural electric business gradually matured, and will enter the stage of real practice. Due to the sparsely populated rural areas, rural electricity providers will inevitably become localized. How to invoke third party manufacturers' service resources and social maintenance and sales resources will be a wrestling point. Otherwise, relying on the power of their own businesses may not be able to protect profits, but no matter how, the rural electricity providers will perform the two person rounds of Alibaba and Jingdong, and other electricity providers will have difficulties in the 46 tier market in the short term.

Four, the duopoly of the electricity supplier pattern intensified.

From the perspective of body size, Ali and Jingdong respectively lead platforms and B2C self operated areas. Dangdang, No. 1 store and Suning are far away from each other.

In terms of category, Jingdong still has an advantage in the field of 3C appliances, but it is still in the ice breaking stage in clothing and department stores. Whether it can break through in 2015 is a point of view. Compared with Tmall, Taobao and other ecological improvement will be the focus of next year, changes in consumer demand will accelerate the self pformation of Ali.

But one thing is confirmed. The situation of the double carriages of Jingdong and Tmall will be further consolidated. Duopoly is hard to shake, and the distance between Suning and No. 1 stores will continue to widen.

Five, mobile providers will remain fragmented.

This year, the proportion of Mobile E-Commerce orders has reached the average 30%-40% ratio. Next year, mobile providers will be more mature and more convenient to pay. Especially with the landing of O2O mode and the enhanced interaction experience of mobile terminals, the layout of mobile e-commerce will further expand, and it is expected to surpass the PC terminal's share of more than 60%.

In the field of mobile electricity providers, whether the social networking business can bring variables to the industry, this will be a suspense in 2015. I judge that the short term is difficult to do too much. The maturity of social electronic business will be much slower.

However, compared with the PC side, the trend of decentralization of mobile electricity providers will emerge, especially the demand for pition from offline retail formats will accelerate this trend.

Six, the electricity supplier upstream attacks will become normal.

The electricity supplier industry has always been "shipments", but with the advantages of the comprehensive e-commerce platform on users and traffic, as well as the application of big data such as online shopping behavior, preference, purchase, payment and so on, in 2015, the electricity supplier's upstream attack will become a new normal. C2B's mode of user demand and public funding will form a scale, and then it will be pferred to flexible manufacturing, design, supply chain and other links. This will also bring about a prominent phenomenon in the electricity supplier market in 2015. The alliance and cooperation between the electricity supplier and the upstream manufacturers will become more frequent. The depth of cooperation will involve various aspects, such as brand, big data, logistics, supply chain, Internet finance, intelligent equipment and so on, and the role and importance of the electricity supplier will be fundamentally changed.

Seven, online shopping festival Carnival will gradually go away.

From Ali's double eleven to Jingdong's 6.18, the electricity supplier construction Festival has a huge momentum, which has influenced and led the offline retail enterprises to follow suit. But in 2015, with the upgrading of consumer groups and the increasing demand for personalization, the popular online shopping festival driven by 50 percent off and low prices will fade away. The theme of the festival will shift, and there will be new labels such as personalization and globalization.

Compared with some customized and exclusive festivals, festivals may be springing up.

Eight, electricity supplier and financial crash more intense

Finance, as an important part of the electricity supplier ecosystem, has shown signs in 2014. In 2015, the combination and collision between the electricity supplier and the Internet finance will be more intense. The ecology of the Jingdong, such as the white bill and the Beijing baby, will start to test, but Yu Ebao and the recruited treasure will start to test the water. However, the standard effect has not yet been formed. In 2015, the supply chain finance and consumer finance extended by the electric business will develop further, and become an important tool to further expand the electricity supplier and enhance the user's stickiness and consumption power. In particular, the consumer group is increasingly recognizing the Internet financial consumption mode. Under this kind of exploration, the Internet financial innovation mode is more diversified.

Nine, O2O staged the online and offline battle.

In the course of exploration, there will be new changes in 2015. First, the electronic commerce website will accelerate the march into the offline industry. It will not rule out a big merger or merger event. It is only a signal for Jingdong to join hands with hundreds of convenience stores in the whole country. Two, under the offline retail format, the O2O upgrade will enter the deep water area, which will pform the offline retail mode and experience. Wanda will make quick payments to make short payments. Although there has been no successful case in the past few years, the advantages and status of the stores will be greatly increased in 2015. The three is that the O2O mode will mature as a whole, and the innovative interactive shopping experience will emerge and bring new breakthroughs in business mode and user experience. O2O is the highest voice in 2014, but there are few real landing modes, especially the pformation of retail formats under Wanda and other lines.

However, the general trend is convergence, not confrontation.

Ten, cross-border electricity providers will come out of a wave of market.

Domestic electricity supplier is a big one.

With the rise of the primary market and the rise of the high quality and middle class consumer groups, there will be a surge of cross-border electricity supplier and globalization in 2015.

Whether export electricity supplier or import electricity supplier, is affected by the domestic and international economic environment and foreign trade policy. In the coming year, the cross-border electricity supplier under this environmental restriction will have a big increase. It will also be the focal area for every business competition. However, in 2015, it will still be in the exploratory stage, and there will not be a large-scale explosion. In this field, the platform advantage of the comprehensive electricity supplier is more competitive.