Initial Effect Of Transformation PEAK Orders Small Increase

　　 PEAK Sports Continue to maintain growth momentum. PEAK sports recently released "Recent China business operation" shows that PEAK's total orders in the third quarter of 2015 increased by 10% to 20% in the same quarter in 2014. This is the steady growth of PEAK sports orders in the six consecutive quarters. Meanwhile, in the fourth quarter of 2014, the same store sales volume of some retail outlets in 2014 also increased year by year.

"Six consecutive quarters of growth in orders, which is mainly due to two factors, both inside and outside." PEAK sports CEO Xu Zhihua explained, "the internal motivation is mainly that in the past time, pick continued the channel reorganization and optimization, effectively enhancing the single store effect. On the external side, as the national fitness program has risen as a national policy, the number of people participating in sports and sports time will continue to grow, and the demand for professional sporting goods will be greatly released. This will be a great benefit for PEAK, a professional sports brand.

　　 Channel scale stability, retail transformation has achieved results.

The continuous growth of orders and sales volume benefits from effective channel optimization. PEAK's recent China business operation shows that as of December 2014, the 31 quarter of the fourth quarter, the authorized retail outlets of PEAK group in China were 6004, compared with a net decrease of 8 at the end of 2013. All retail outlets are owned and managed by independent distributors or retail outlets operators, and the channel size is stabilized. This also means that PEAK's 3 years' channel adjustment and optimization task has basically been completed.

To achieve this result, Xu Zhihua said: "the promotion of single store performance is attributable to a series of effective retail transformation measures. First of all, in terms of channel optimization, through several years' efforts, the channel has been flatten and small shops have opened up. At the same time, enhance the image and service quality of terminal stores. In addition, we should strengthen the refinement of products to meet the professional needs of different sports enthusiasts.

What is worth mentioning is that Online retailers The impact of PEAK did not blindly follow suit, but adopted a prudent attitude, the use of e-commerce buyout strategy to deal with the trend of the electricity supplier era. Analysts believe that a sound channel strategy and PEAK's focus on professional sporting goods will enable PEAK to maintain healthy inventory levels and retail discounts.

　　 New sports policy supports sports industry to usher in spring

In addition to its own adjustment, the introduction of the new national policy has brought more room for PEAK. In 2014, the State Council issued some opinions on accelerating the development of sports industry and promoting sports consumption, which aroused strong repercussions in the sports industry circle. The view points out: in 2025, the output value of China's sports industry will reach 5 trillion yuan, and the sports industry will become an important industry in China. In order to achieve this goal, the new policy has upgraded the national fitness into a national strategic position and vigorously developed three major basketball balls, soccer balls and volleyball related industries.

"As sports become more and more people's hobbies, China Sports crowd The demand for professional sports equipment is increasing. The introduction of the new sports policy will speed up the development of mass sports and promote the consumption market of sports goods. Xu Zhihua said, "in the third quarter of 2015, ordering data showed that sales momentum of basketball and running goods remained strong. In the future, basketball, running and other public participation projects will become the focus of PEAK sales. The support of the new policy has also brought more confidence to PEAK and its partners. "