There Is Still A Lack Of Market Rules For Shopping Centers To Recruit Fast Fashion Brands.

In fact, the fast fashion brand in the shopping center not only needs to give early decoration subsidies, but also has lower rental contribution in the later stage. For this reason, when the fast fashion brand is introduced, the negotiation between the shopping center and the other side is actually a game process.

Li Gang disclosed that although the previous Grand Canyon did not give decoration subsidies to GAP, in fact, compared to several brands of fashion fashion, the rent contribution of GAP was lower than 1/3. This is because GAP at that time is more consistent with the location of the first Grand Canyon, which has both image and money, and can also save popularity.

"We have abandoned the practice of collecting rents now. Fast fashion brand Instead, we use the mode of operating the discount point and extract 6 to 7 points per month. Sun Xudong told reporters.

In Luo Qihua's view, the strength of fast fashion brands can not be attributed to fast fashion itself. In fact, this is a process of game between the two sides, depending on whether the project has advantages, whether there is a gathering capacity, whether the location is good enough or not.

At present, it is not for all shopping centers and fast fashion brands to ask the other party to give decoration subsidies. If the shopping center needs fast fashion brand, this "doorstep God" needs this customer friendly weapon, then relax. Investment conditions It is inevitable. For now, the role of fast fashion brands for many shopping centers is self-evident. Luo Qihua analyzed this way.

"At present, many shopping centers are sinking to the suburbs or two or three tier cities. If the population is large enough and the high-end consumers are enough, the introduction of fast fashion brands is actually a good choice. Because the price of fast fashion brands can be affordable by many people, and indeed can bring tourists to the project. Luo Qihua further said.

But for some mature ones Shopping Mall The ability to gather customers is very strong in itself, the geographical location is also very advantageous, and it meets the demand of fast fashion brands. In fact, shopping centers do not give decoration subsidies, and the other party is also very willing to enter. Luo Qihua said.

According to Wang Zhiming observation, luxury brand shopping center already has a set of mature investment standards, and for fast fashion brands, whether it should be introduced, whether or not to give decoration subsidies, how much decoration subsidies should be given, all should be judged according to the geographic location, maturity and their needs of commercial projects.

In fact, between the brand and the shopping center, who should be strong and weak should be determined by the supply and demand relationship. According to Wang Zhiming, at present, fast fashion is not only the clothing brand, but also the brand of fast fashion restaurants such as grandma's home and green tea in recent years. Due to the rapid development of commercial real estate in recent years, the demand for brands is getting bigger and bigger. This also urges fast fashion brands to put forward some more stringent entry conditions.

"In this context, if shopping centers need fast fashion clothes or catering brands, they must negotiate and compete with each other. Conversely, if a shopping center's business atmosphere is already very strong, no need to rely on these fast fashion brands to pull, fast fashion brands will also take the initiative to reduce their value to enter, let alone what conditions. Wang Zhiming said frankly.

In Luo Qihua's view, when shopping centers talk with merchants, they should do their best. We need to see whether we need this brand, not because it is a brand. After all, the construction of a shopping center requires a lot of capital investment in the early stage. If the project is completed, there is no way to return the funds in time, which will affect the cash flow of the real estate companies.