PEAK Announces Recent Business Operations In China

Peak Sport Products Co Limited (hereinafter referred to as "PEAK sports") announced the recent operation of China's business. The report shows that the sales volume of PEAK's retail outlets in the fourth quarter of last year was lower than that of the same quarter in 2013. By the end of last year, the number of authorized retail outlets operated by PEAK sports in China was 6004, a net decrease of 8 compared with the end of 2013.

reduce Stock And integration sites are Sports goods Businessmen have been busy in recent years. Statistics show that the number of PEAK sports outlets decreased from 7806 at the end of 2011 to 6004 at the end of 2014, a net decrease of 1802. 1802 stores closed in three years, averaging three stores every two days, creating an embarrassing record in the domestic sports industry.

In recent years, the sporting goods industry seems to have entered a cold winter. Xu Jingnan, chairman of PEAK sports, said in a media interview that the sporting goods industry is a sunrise industry, and there is no so-called "cold winter" period. For Guan Guan, Xu Jingnan thought that this is the natural process of industry adjustment. After adjusting for 2012-2014 years and three years, the number and performance of PEAK stores have stabilized.

It is understood that Peak The total order volume of sports in the three quarter increased by 10%-20% compared with the same quarter in 2014. PEAK sports side said that the sales momentum of basketball and running goods is still strong, thanks to the increase in sports population and the demand for professional sports products. Among them, footwear and clothing orders increased by 10%-20%.

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The reporter understands that increasing the income and enhancing the popularity of the brand has become the reason why businesses are happy to do activities in the central hall.

"In the past, the mall would rent some of the temporary activities, such as promotions organized by some fast moving brands, or attractive activities for consumers such as the barista competition, but now the venue is becoming more and more popular. In addition, some foreign brands will conflict with the brands already entered in the shopping mall. We are now open to the shops on the first floor." The chief executive of Xi Ying men Fan Cheng said.

The reporter understands that at present, the middle hall of Changsha shopping center is basically operated in the form of fee rentals, and a certain amount of rent is charged to the event organizers on the day. For example, the ID Mall of Yue Fang has a daily rent of 11 thousand yuan per day on the first floor, and 15 thousand yuan per day for holidays and weekends, while the daily price of the middle hall that reaches the United States is 15 thousand yuan.

For shopping malls, the rent of the property allows them to have more "owners" in addition to the "sales commission". In fact, nowadays, the business models of shopping malls are mostly divided into two types, namely the rental facade and the sales commission. Under the premise that goods are not as good as they used to be, for the market participants, the rental income of the middle hall can be regarded as a good choice for "subsidized" income.

In addition, some gimmick activities, in addition to bringing rental for shopping malls, will also bring high popularity to them, that is, potential passenger flow and many concerns. This is not only a matter of money for shopping malls.

"If the organizers of the rental venues have a collision period, then the shopping mall will choose according to the merits of the activity plan, preferentially selecting activities that are close to the potential customers of the shopping mall and can form a better activity effect and attract people's attention. Yue Fang ID Mall related staff said.