BELLE Group Closes Its Best Buy Flagship Store

After entering Dangdang's official purchase flagship store, the word "goodbye2014, temporarily closed shop due to various factors" appears on the page.

Not only are all the goods in the shop emptied, but the billion power network is searching for the names of all the brands of BELLE, and there are no related products.

To understand the specific circumstances of the matter, the reporter asked the relevant person in charge of the fashion mall.

Excellent purchase side said that the flagship store is indeed the only official sales channel for BELLE electric providers in Dangdang, but the shop is only temporarily closed. It does not mean that BELLE's e-commerce business has been out of the box since then.

"This is the case.

According to the operation data and the situation of each channel, the electricity supplier is considering the actions made.

BELLE electricity providers and Dangdang are discussing and negotiating various aspects, but they can not be sure when the store will be reopened.

The new BELLE electricity supplier is about to go online. If sales are hot, the supply will be biased towards our excellent purchase official website and so on.

The above pointed out.

For the event of closing stores, Dangdang only said that this is BELLE's own strategic adjustment.

In view of why BELLE group is closing down Dangdang flagship store, the billion power network has also consulted many people in the industry.

One of the businessmen revealed that this may be related to BELLE group Maori red line.

"Now close to the end of the year, all kinds of financial reports will be aggregated, and Dangdang is also draining some websites by folding 800 and group buying at the end of the year, resulting in a reduction in gross margins of sales of goods due to low discount.

However, once BELLE group sees the gross profit of channel sales is less than 30%, it may not pay attention to specific reasons, but directly choose to close stores.

The businessman pointed out that BELLE attached great importance to it.

The gross profit margin and other data, and in the financial report, there are also requirements for relevant data.

According to the first half of June 2013 BELLE international earnings report, BELLE international revenue 17 billion 800 million yuan, an increase of 11.1% over the same period.

At that time, BELLE International said that it will continue to actively expand online sales. At present, the electricity supplier accounts for less than 5% of the company's sales. In the first half of this year, the loss is 30%-40%, and it is expected that the losses will be reversed in the next 1-2 years.

In addition, an industry insider pointed out that, with the influence of BELLE group in the footwear industry, if all the brands of the company are completely out of the box, they will also be in the industry.

It has an impact on the choice of channels, and may even affect Dangdang women's shoes category management.