The Ruble Crisis Is Spreading, And Export Shoes Are Caught In "Cold Current".

Wenzhou shoes have long been a brilliant "business card" for Zhejiang's trade with Russia. Statistics show that Russia is the third largest traditional export market after Wenzhou's footwear industry is second only to the European Union and the United States. However, the ruble's "Lu" has been severely tested by the trade relationship between the two sides.

Yiwu Olympic advance Exit The relevant person in charge of the company said in the interview that the amount of orders in the Russian market was reduced by 30 %-40% compared with the previous ones. It is reported that a number of Wenzhou shoe enterprises are constrained by the adverse effects of the ruble depreciation, and take the reduction of export volume to "protect themselves".

A salesperson in Zhejiang Lu Lushun Shoes Co., Ltd., speaking in an interview with reporters, said with caution that ruble's depreciation had caused the company's trade with Russia to be affected, and the decline in orders was inevitable. At present, the marketing department of the company is also constantly adjusting the layout of the export market, making every effort to reduce the risks and uncertainties in the market. When the reporter mentioned the depreciation of the rouble, the sales staff did not disclose the specific figures.

Quanzhou shoes, which also used Russia as an important export market, were also affected by the "cold wind" in the ruble crisis. It is reported that the 6 vice presidents of the Quanzhou chamber of Commerce in Fujian Province are no longer operating in the Russian market because of the deterioration of the market.

In fact, since 2013, Quanzhou Exports to the Russian market continued to shrink. According to Quanzhou customs statistics, in November 2014, the output value of Quanzhou's exports to Russia was 121 million yuan, down 24.9% from the same period last year, and the ratio fell by 3.97%.

Even so, Russia is also. Sichuan shoes The export of a traditional large market, from the 90s of last century, Sichuan shoes began to sell to Russia. Data show that every 3 pairs of shoes exported to Sichuan, 1 pairs are sold to Russia. A dealer in shoes exporting trade in Chengdu revealed to reporters that because of the ruble's depreciation, Chengdu's shoes enterprises that made single exports to Russia entered the "cold winter" period.

"The Russian market has always been an important target for our export business, and 80% of the shoes produced by the company are exported to Russia. This is affected by the depreciation of rouble, and our sales have dropped by nearly 50% compared with the previous years." Mr. Hong, director of Sichuan eprand Footwear Company, said. Mr. Hong added that the company had no longer accepted Russia's new orders since the middle of December 2014.

"This year, because of the devastation of the ruble depreciation, all the single export Russian Chengdu shoe enterprises are facing transformation," said the relevant person in charge of the China Federation of women's shoes factories union ordering center. The Russian market is hard to do, and every export of a pair of shoes to Russia will lose 40% according to the current exchange rate. "