Promotion Strategy Planning Of Shop Marketing
During the promotion period, we are busy selling, and when sales are not busy, it is the best time for our "strong internal strength". We can concentrate more on charging ourselves.
For example:
1, learn high Maori products knowledge, research function selling points, take the opportunity to play with new products.
2, communication skills.
The most popular selling skills are from
terminal
A good salesperson on the front line will let all experienced salesmen share their discussions and share PK through case sharing without affecting sales.
3, learn the latest business process.
Commodity sampling and
Exhibition
1, the key new products of high gross profit products usually affect customers' purchase decisions.
It is often the best time to clean up the mobile phone counters.
display
Demo can better attract customers' eyes and focus on the crowd.
Is there any mobile phone prototype "color and fragrance" can be adjusted using this time period.
2, TOP products
Such products are the largest sales volume, so we must keep the display and publicity continuously and replenishment of inventory.
3, old goods clearance
Data analysis for old products and cleaning plan.
General promotional activities are relatively messy, poor hygiene, and customers' garbage will be left in the store.
A neat shopping environment can not only make the customers happy, but also make the salesmen who work in this environment maintain a good attitude and serve customers better, and the result is easier sales.
Therefore, improving the shopping environment includes basic hygiene, exhibition of activities and appearance of shop assistants.
Our pale field, is not the fight against the pale? Not necessarily.
Taking advantage of the small number of customers in the store, you can go out to investigate and investigate competitors, understand their passenger flow, activity information, product information, personnel scheduling and so on.
Experienced shopkeeper will pay attention to the feedback information from "parity customers", arrange special people to compete with competitors, conduct research on our key models, and attract customers by publicizing the unique selling points, broadcasting and shouting through POP.
Related links:
When you become a leader, sometimes you will feel this impulse. You want to say, "please look at my achievements."
When your team performs well, you want to get credit done to yourself.
Being a leader does not mean giving you a crown, but giving you a duty to bring the best potential of others to play.
To achieve this goal, your employees must be trusted.
Share the achievements of the work.
Music alone and happiness to people?
In order to get the trust of employees, leaders should also reward and punish clearly and set an example.
You must not take advantage of your accomplishments and steal others' good ideas for yourself.
There should be enough self-confidence and reason, no need to be bullied, the success of a team is recognition of oneself, sooner or later.
As a manager, you need to maintain your authority.
But you don't always have to make independent decisions. You need to listen to the voices of your subordinates and gather a lot of words. As the saying goes, "three smelly cobblers, top Zhu Geliang."
As the saying goes, no one is perfect, and managers are not saints. It is not surprising to make mistakes. Don't cover up mistakes by upholding authority. That will make you more stupid.
Finding problems is half the solution.
Each of us likes positive opinions, and negative opinions tend to be hostile.
But as a manager, they should be good at listening and facing the problem. Some need to give clarification and explanation, some will become positive opinions and suggestions.
Finally, once again, managers should manage themselves and influence others.
I hope you can be a manager or a manager.
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