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    Big Stores In The UK Are Trying To Attract Chinese Customers.

    2011/12/29 9:30:00 13

    Luxury Brand

    To attract more Chinese customers, Great Britain

    Market

    All kinds of ways are being tried. Now, high grade shopping centers such as Harrods and Searl have already allowed to pay by using China UnionPay card, and many Chinese speaking shopping guides have been hired by Selfridges.


    In order to meet the needs of Chinese consumers, many high-end international

    brand

    They have opened branches in China, which is no longer a novelty.

    What is worth noting now is that the British shopping malls aim at Chinese tourists heading for high consumption tourism in the UK, hoping to make up for the spending gap left by the British people because of fiscal tightening.


    To attract Chinese tourists, the British shopping malls are racking their brains.

    In many British shopping malls, Mandarin speaking shopping guides are common. Only harrow shopping center has more than 70 shopping guides who can speak Chinese.

    A shopping mall spokesman said that the Chinese shopping guide should not only speak Chinese, but also be good at introducing products in Chinese, greeting Chinese customers properly and knowing how to make customers "feel at home."


    In addition, these big stores also began to accept payment from China UnionPay card. Searl has 75 UnionPay card swipe machines, and Hollows also has 100.


    In order to attract Chinese tourists, the visit to the British Tourism Organization also represents the Great Britain.

    Luxury goods

    Shops and shopping malls are promoting tourism consumption in Beijing and Shanghai.

    Although there are not many Chinese tourists to Britain, their numbers and consumption are increasing rapidly.

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