In The Next 5 Years, The UNIQLO Fitting Room Should Be Revised.

Commercial real estate will open the door to shops that have the ability to attract passenger flows, and will also rely on brands with super powdered ability, and even change the way of cooperation.

Under the new trend of rapidly changing industry,

How does the brand change and win in the tide of business development?

Trend 1: no innovation, no survival, the future garment industry will become more entertaining.

In the next 5 years, the boundaries of the industry will become more and more blurred. The rise of the gathering stores will break the original rules of industry division, instead of the consumers who are divided according to the crowd.

Who can really interact with consumers can succeed.

"Eyeball effect" will become the ultimate marketing tool for clothing stores.

The rules of the industry will become more and more entertaining, and the fitting rooms in the future will be used as artistic devices instead of just functional areas.

The innovation of enterprises will become a new normal. Besides the innovation of goods themselves, the demand for service innovation is more extensive.

Shops will not be a simple place to sell products. The era of brand marketing is not only selling products, but also telling stories and selling culture.

What is the future?

More innovative, and can successfully attract public attention?

Countermeasure countermeasures cross border product collection, technology application, IP integrated marketing is the core innovation direction.

1 cross border mashup lifestyle center

Case: URBAN OUTFITTERS

American teenagers

Chain store Urban Outfitters's flagship store in New York occupies 5300 square meters, and the "lifestyle center" (lifestyle center) is a new concept. "Manhattan"

except

On display, there are coffee houses, beauty salons, vinyl records, beauty shops and all kinds of unusual things, such as "Lensometer" that can automatically read glasses.

2 more technology is applied to retail sales.

Case: Me-Ality fitting room

Using the 3D laser scanning method, we can get the size of the customer's measurements in 10 seconds and display the data on the computer screen to help customers find the most suitable clothes according to the data.

Case: UNIQLO "fitting mirror"

UNIQLO's magic mirror uses body sense recognition system and half mirror screen technology to enable consumers to try them on.

At the same time, if you want to try different colors, you just need to choose easily, and the color of your clothes will change automatically.

3 IP culture in retail

Case: Winnie the bear Teenie Weenie

hold

Brand made IP

The Teenie Weenie, the private brand of the clothing and love group, has a bright color and fashionable style and romantic flavor, with the unique bear family story as its background.

Deeply loved by the younger generation.

Not only that, clothing and love also around the "TeenieWeenie" IP launched life hall, cafe and other formats.

Case: UNIQLO

Co marketing with big heat IP

As early as 2009, he began to cooperate with Disney.

In 2016, with the great expectations of Disney Park, UNIQLO launched the theme of "dream come true" with 7 major themes this year.

On the one hand, through the cooperation with big heat IP to get brand value-added, expand sales.

On the other hand, IP has been able to extend its influence by licensing its brand to various industries.

Trend 2: after 5 years of big reshuffle, the emerging brands will replace big names and famous brands.

3-5 years later, China will rise a large number of new brands, which are different from the industrial clusters that are concentrated in the coastal areas 20 years ago.

The distribution of brands in this round is not obvious because they are all brand dealers rising from retailers.

5 years later, the so-called "brand", "big name" and "luxury" will be replaced by new brands.

With the growing maturity of consumers, the flat dissemination of information has brought the "shuffle" of the apparel industry as a whole, and mass brands and large and full commercial formats will be replaced by new brands.

Question Problem the emergence of new brands, how to make your brand stand out and quickly make 5000 shopping centers in the country well known?

Countermeasure countermeasures to achieve multi-channel promotion online and offline, enhance brand penetration.

However, the multi-channel promotion of emerging brands is also facing these practical problems.

(1) at present, there are many commercial projects in China, but the emerging brands can not find the intention expansion projects efficiently.

Second, traditional marketing promotion methods have been unable to meet the needs of contemporary brand communication.

(3) competition in the industry is fierce. Traditional advertising can not make the brand stand out among many brands.

(4) the effective channels for promotion are not enough, the cost of human execution has increased substantially, the information has changed rapidly, and the first-hand information has not been grasps in time enough.

In view of the above 4 major difficulties, how can new brands take advantage of the situation to rapidly enhance the visibility of the industry?

Win and expand to help the brand push the business project efficiently and accurately.

Winning expansion is the latest comprehensive online win business network, providing brand to promote brand, project matching, professional learning of three in one intelligent big data products.

In the rapid promotion of brand, win win development is based on win win business, online and offline, and multi-channel promotion. Combined with online brand special planning and marketing, and offline industry activities, it will promote brand communication penetration and industry popularity rapidly.

Trend 3: traffic and data will become the most valuable resources of clothing brands.

Accurate user analysis data will become

The most valuable resources of enterprises, which are used as consumers' division by gender, age, occupation, income and so on, will completely fail. The real distinction between people is "generation generation".

Commercial real estate will open the door to shops with strong customer capacity, and commercial real estate will in turn depend on the brand with Super Sticky power and even change the way of cooperation.

Question Problem how can apparel brands use the big data to dig deep into consumer groups and greatly increase efficiency?

The Countermeasure strategy can accurately locate the customers and achieve precise matching of project development.

The application of big data is reflected in two aspects: one is the precise positioning of consumers; the two is the precise matching of brand development.

In the Internet era, through fans' browsing data, online trial data, purchase data, interactive data, as well as customer unit price, joint rate, exchange rate and other analysis, we can timely and accurately understand customer needs, give customers the most matching products and services, and brands can get more comprehensive data.

In expanding site selection, big data tools can achieve precise matching between projects and brands, and match suitable investment and adjustment projects according to brand expansion needs and property requirements, so as to improve the development efficiency.

Win the development of intelligent matching for projects, greatly improving the efficiency of expansion.

Intelligent matching is one of the important applications of win win development. According to brand expansion needs and property requirements, the most suitable investment and adjustment projects (including project investment demand and contact mode) are matched in the win business network 40 thousand project library, matching and screening projects accurately, so as to greatly enhance the efficiency of brand development.