The Sixteenth China (Shenzhen) International Brand Clothing & Accessories Fair: Change Is King.

At present,

Has entered the "13th Five-Year" development stage, the industry development situation is undergoing profound changes.

In this regard, how to stabilize growth, adjust structure, promote reform, readjust the industrial structure, and restructure industrial advantages in the economic environment of the comprehensive reform of supply side reform has become a new requirement for the development of industries in the new stage.

In the field of innovation and pformation, the sixteenth China (Shenzhen) international brand clothing and apparel Fair (Shenzhen Trade Fair) has always been in the forefront of the industry.

The sixteenth China (Shenzhen) international brand costumes fair, with the theme of "fashion leading the life and designing for the future", was unveiled at the Shenzhen Convention and Exhibition Center.

Highlighting design innovation and cross-border integration, and leading the industry pformation and innovation development through new design, new ideas, new technologies, new formats and new modes, is indeed one of the greatest features of this exhibition.

The exhibition area of this fair is about 80000 square meters, with nearly 1000 brands exhibiting in more than 10 countries and regions.

The exhibition focuses on the most original designer's debut, the most fashionable fashion show, the most vivid design force, and strive to create a fashion feast with equal emphasis on design and life.

Apart from nearly a thousand well-known fashion brands and designers participating in the exhibition at the 3 day exhibition, the exhibition focuses on the increasingly fashionable and individualized consumption demand and development trend of clothing consumption.

Private custom area, designer, buyer night and fashion show.

At the opening ceremony, the former vice president of China Textile Industry Federation

This year is not only the beginning of the "13th Five-Year" development of the industry, but also a year of profound changes in the development of the industry. Under such a background, advancing the strategy of "three products", adapting to the reform requirements of the supply side and meeting the needs of people's consumption upgrading are the core contents of the industry pformation.

In this regard, the Shenzhen Trade Fair is driven by design, driven by innovation and development, and actively promotes the pformation of the exhibition from the trading platform to the exchange and display platform, which is in line with the trend of the exhibition pformation in the new situation.

"It is particularly worthy of the affirmation that the exhibition has actively guided brands and designers to take the road of design creativity and cultural integration by creating new concepts and models such as the Internet + fashion industry chain, the fashion cross-border life hall and the global designer integration platform. It has played a positive role in promoting the development of the domestic fashion industry chain, promoting the communication between domestic and foreign designers, creating industrial chains and aggregated industrial resources, and also exploring a new path for industrial pformation and upgrading under the new normal."

Shen Yongfang, President of the Shenzhen apparel industry association, said that more than 80% of the exhibitors this year were designer brands and designers. Designers are becoming the main force and new force of industrial development.

In order to promote design innovation and fashion leading, this exhibition has introduced special exhibition areas such as original designer exhibition area, future star, fashion life hall, private custom, Korean designer Pavilion, big wave fashion and creative hall. "Global designer fashion night", "brand designer buyer's exchange night", "big wave cup dress design competition" and popular trend lecture, Chinese clothing high tech forum, and "fashion interconnected new ecosystem" forum and other activities have set up stage for exhibitors at home and abroad to display innovative and creative achievements and win-win cooperation.