Asia Outdoor Exhibition Comes To An End, Innovative Products Carry Outdoor Flag

July 3rd, 2016 Asia

(hereinafter referred to as "Asia outdoor exhibition") officially came to an end in Nanjing.

Although the industry has entered the adjustment stage as a whole, the whole exhibition is still quite popular.

Official data show that the exhibition brings together more than 700 exhibitors, with a scale of 48 thousand square meters.

Numerous

Gorgeous appearance, bringing a variety of new products, of which there are many local enterprises in Jinjiang.

Industry analysis, despite the impact of multiple factors such as economic downturn and market shrinkage, the outdoor products industry has entered a period of adjustment in the past two years, but the industry continues to show a more optimistic attitude towards this industry.

However, the industry has also analyzed whether it can satisfy the market for outdoor products.

The demand of science, technology and intellectualization will decide whether outdoor enterprises can get a share in the increasingly fierce outdoor industry.

Three consecutive years of growth decline

As an emerging sunrise industry, outdoor products industry started in the mid 90s of last century, and has been developing rapidly for more than twenty years.

According to the 2015 annual China outdoor products market report released in July 1st in Asia outdoor exhibition, from 2001 to 2010, the domestic outdoor products industry had a compound growth rate of over 60% in the 10 years. In 2011, the retail market scale for the first time exceeded 10 billion yuan, and 2013 exceeded 15 billion yuan, and the market size in 2015 was 18 billion yuan.

Like all emerging industries, the "adjustment period" after the rapid development is the inevitable process of industrial development.

According to the report, in 2013, the domestic core outdoor goods market increased by 16.7% over the previous year, the growth rate for the first time was less than 20%. In 2014, the growth rate was 10.9% compared with 2013, and the growth rate in 2015 was only 5.3% compared with 2014.

This situation can be seen from the local outdoor enterprises.

"During the rush hour, there were no fewer than twenty outdoor brands in big Quanzhou, but now a large part of them have not done or pferred to other categories. The remaining few strong outdoor brands have been constantly adjusting their development strategies in the past two years."

A local outdoor supplies industry official, who declined to be named, told reporters.

Although the domestic and foreign outdoor products industry has entered the adjustment period, there are still some enterprises breaking through in the face of adversity.

It is understood that the outdoor innovative products in the Asian outdoor exhibition area held in Nanjing are very bright, and the research and development of outdoor brand products are more and more fashionable, scientific and intelligent.

With the upsurge of the national fitness campaign and the vigorous support of the state to the sports fitness industry, the market segmentation of skiing and cross-country running has become the field of outdoor brand development.

In addition, more and more brands are starting to pay attention to the outdoor outdoors. The brand of Pathfinder children's clothing, St. Bernard, High experience and other brands also bring outdoor outdoor products for professional children.

Niu Yanbin, manager of product planning department of Fuxing (China) group, told reporters that "exhibition products can be covered from functional footwear to light outdoor equipment, from camping to hiking, from running to skiing, and even fashionable travles and camp gathering, almost all kinds of products in outdoor industry, showing outdoor technology and new trends and trends."

"As an excipient supplier, we have noticed that in the sportswear market, product homogeneity has begun to shift to differentiation and individuation, and further expand from traditional sportswear to outdoor clothing and equipment. Outdoor functional clothing, light fashion outdoors clothing, and science and technology fabrics and accessories are popular in the market."

Niu Yanbin said.

Local enterprises in Jinjiang bring forth new ideas and bring forth new ideas.

Adversity shows the true colors of heroes.

While feeling the pressure of adjustment period, it is gratifying to note that in this adjustment period, a number of local enterprises also regard it as a period of opportunity, firmly grasp the time window provided by the market adjustment period, constantly introduce new ideas, exercise their internal strength, and enhance their self-development ability.

This is a lion's tribal tribe in Asia. The scene of "Warcraft" shows the outdoor atmosphere of lions' tribes. The first time the Custom T-Shirt service is launched, which is printed on the spot according to the different needs of customers.

It is understood that the Custom T-Shirt service will also be launched in lion shop tribal store, so that consumers can enjoy customized fun.

Xu Rongsheng, chairman of Fujian lions outdoor products Co., Ltd., told reporters that apart from the two highlights, the outdoor brand also increased the intensity of product innovation, and launched the two generation of "running with the wind" and running healthy shoes. The lion's brand elastic pants were also upgraded in fabric, plate and function.

"Product innovation, thematic marketing and customized services have attracted many customers and achieved good results."

Xu Rongsheng told reporters.

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Hengfeng (Fujian) Chemical Fiber Technology Co., Ltd., an upstream supplier of the industry's supply chain, has introduced a new product, KB AWIREN high functional cotton, in this outdoor exhibition.

"This new product can help these outdoor clothes or sleeping bags to form a better thermal effect and make outdoor consumers more comfortable in bad weather or environment."

Hong Binghuang, managing director of Hengfeng chemical fiber, said that it can absorb infrared rays to generate heat effect, enhance the temperature inside clothes and inhibit the reproduction of various bacteria.

"New products pay more attention to the functional type of products."

Hong Binghuang, managing director of Hengfeng chemical fiber, told reporters that new products were concerned by many customers during the exhibition.

Hong Shaolin, general manager of Fuxing (China) group, introduced the Asia outdoor exhibition Fuxing, which is a functional product with innovative and technological sense. "First aid pill box chain buckle, outdoor wild life whistling zipper, card slot type hanging machine zipper, reflective series zipper and so on are a series of functional zippers for outdoor research and development."

Hong Shaolin said that several innovative zippers have been put into the market and have made a good response.

Future opportunities and challenges coexist

According to the COA China outdoor industry report, the "adjustment period" started in 2014 is expected to last 3 to 4 years, and most brands will enter a new growth cycle from 2017.

Stefan Reisinger, director of European outdoor exhibition, told the media that "in 2015, China's outdoor market continued to grow as a whole, and it is expected that sales volume in the future will continue to grow."

Just this year, the famous Japanese sportswear brand Desanto (DESCENTE) proposed to open 100 "DESCENTE" brand stores in China before March 2019.

Dizon set up a joint venture with Anta, a Chinese sporting goods company, in order to promote the scale of the chain store. By sharing information on product sales and location information, the sales volume in China's market doubled, reaching two times in fiscal 2015 and increased to 22 billion yen.

It is reported that the registered capital of the new company is 250 million yuan, of which Anta subsidiary invested 60%, and Japanese Desanto invested 30%, and Itochu's Chinese subsidiary invested 10%.

Desanto will set up a comprehensive store in China. Besides selling golf, skiing, running, triathlon and other competitions, it will also involve fashion sportswear.

The entry of predators into the outdoor products market may make the market more competitive.

But in the eyes of more people in the industry, this itself represents the good market for predators.

Xu Rongsheng believes that as people pay more attention to health, more people go out of the country to get close to nature. The cake in the outdoor market is undoubtedly getting bigger and bigger, but there are more and more people cutting cake.

"The downside of the macro level economy, the impact of online e-commerce pactions, is also accelerating the adjustment and pformation and upgrading of the outdoor industry. Many of the brands that have once flourishing have faded out of the market, and many manufacturers that have not heard of making single products have also been able to feel it clearly at this exhibition."

Xu Rongsheng analyzed.

"The prices of more civilians, the rapid response of the market and the series of styles are being pursued by many retailers."

Xu Rongsheng pointed out that in the next few years, the share of network sales channels will continue to rise, and further occupy the street stores, including the share of shopping mall channels.

"O2O's access, user experience scenario building, customized technology development, and the full use of Internet data are all the future directions of the physical store."

Xu Rongsheng said.

China's outdoor products market report 2015 pointed out that 2015 is full of challenges and changes, and in the face of the future, we can not only see the potential and speed of gradual recovery, but also see the possibility of many changes and the uncertainties caused by these new changes.

How to seize opportunities, seize the opportunities and avoid traps in this huge uncertainty is not only a challenge to the existing enterprises in the industry and investors who have planned to enter this field, but also a good opportunity to realize the advantage of late development and realize the rapid increment of enterprises through innovation.