Inventory: 12 Foreign Brands Entering The Chinese Market In 2016

China has always been a large number of foreign countries

Competing for development

Because, because of the huge market capacity, it contains all kinds of brand opportunities.

And now,

The growth of the market economy is slow, and the status of the Chinese market has been further highlighted, especially in the face of China's new market growth.

Since 2016, 12 brands have been or will soon enter the Chinese market.

Elite

Korea's first school uniform brand stationed in China

At the end of June this year, the independent brand BONO of happy bird group signed a joint venture with South Korea Hyungji group's school uniform brand elite.

The first school uniform brand in the Korean market will officially join the professional clothing brand BONO to enter the Chinese school uniform market.

It is reported that elite was founded in 1969, mainly for primary school students, junior high school students and high school students as consumers. It is the first school uniform brand in Republic of Korea.

Elite has its own advantages in product development and brand marketing. In South Korea, there are 230 stores, with sales amounting to 75 billion won in the period from June 2014 to June 2015, and 25% in the school uniform market in Korea.

Based on complementary advantages, the two sides plan the first stage, BONO joint elite, in 2016 -2018, for Shanghai, Nanjing, Suzhou, Hangzhou area of high-end private private schools to provide customized school uniform products.

The choice of high-end private private schools is because such schools usually have higher requirements for the fashion quality and sense of quality of school uniform styles, have stronger regional consumption power and have the right of independent procurement.

Then, on the basis of the first stage, we will continue to advance to the whole country.

8seconds

Korea's fast fashion brand enters China market

In May this year, 8seconds, a fast fashion brand affiliated to SamSung group, announced its exclusive entry into Tmall to open its official flagship store and officially entered the Chinese market.

It is reported that since 2012, Samsung's 8seconds launched the first real shop in South Korea. This brand, meaning "just 8 seconds, can catch all your attention", has successfully opened 33 stores in South Korea, and has launched an online shopping mall covering all parts of South Korea, firmly occupying the leading position in the Korean apparel retail industry.

In 2016, 8seconds actively expanded the territory of overseas markets, and entering Tmall was only the first step to enter the Chinese market.

This autumn, the brand will be unveiled in Shanghai, the first flagship store outside Korea, bringing the most authentic Korean lifestyle and fashion style to the Chinese market.

Good People

Two times to enter Korea with Korean clothes house

At the end of June, the Korean fashion underwear brand Good People and Han Du Yi House reached a cooperation and entered the Chinese market for the two time.

It is understood that, as early as ten years ago, Good People's fashion underwear brand YES tried to enter China, but because of its bold style, it did not adapt to the relatively conservative underwear market at that time, and finally failed.

Now, Good People believes that the time is ripe.

It is reported that the cooperation between Good People and Korea's clothing house is to create a brand new online brand and do it together with Korean clothing house.

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Canvas

B.TBOY's young vice card will enter the Chinese market.

Recently, the canvas brand operation center was established. It will be responsible for canvas's brand promotion and direct sales in China.

This indicates that canvas will enter the Chinese market.

It is understood that canvas is a young vice card under the B.TBOY Cowboy brand. Its design caters to the taste of life of young men and women in the international metropolis, and integrates into a unique, distinctive and fashionable style. At the same time, it uses high quality and high comfort fabrics to make cowboys, accurately grasps the concept of international popular popularity, and provides a cost-effective jeans garment for Asian urban mass consumer groups with the concept of parity and fashionable management.

CAHILLPLUS

Settled in Jingdong to enter China's fashion world

In June 20th, international soccer star Tim Cahill held the first domestic fashion show for his personal fashion brand CAHILLPLUS in Shanghai, and announced that CAHILLPLUS officially entered the Jingdong to enter the Chinese market.

CAHILLPLUS is a brand created by Cahill, an athlete of the same name, in 2014. The brand design takes into account the elements of athletics and sports, and has high quality materials, clever tailoring and practical decoration. It is a modern sportswear that is full of design sense and modern life concept for modern men.

It is reported that Cahill very much agrees with Jingdong's sales concept. This time, he hopes to use the Jingdong platform to test the current active fashion market in China and gradually expand it to the national market.

Ben Sherman

To return to the Chinese market in August

Recently, the British clothing brand Ben Sherman will change the main theme of MRH SpaRotica Group and re-enter the Chinese market.

The first store is scheduled to open in Shanghai in August this year.

BenSherman was founded in 50s in England, and the 60s Mod style Founder brand almost affected all subsequent British brands.

Ben Sherman started with craftwork shirts, and the sewing method was influenced by the fashionable Italy style. Its British style is loved by the whole world.

Nowadays, Chinese young consumers are becoming more and more mature and have an international perspective. At the same time, there is a higher demand for brands such as Ben Sherman. Therefore, it is worth expecting Ben Sherman two to enter the Chinese market.

1000gage

Korean fabric brand will enter China market

At present, the demand for China's fabric market is constantly expanding, and the clothing industry has a high demand for fabric quality. Based on this market environment, recently, the Korean fabric brand 1000gaga has entered the Chinese market.

1000gage was founded in 2012.

It is a young and powerful fabric brand. In November of 2013, it was chosen as a high-tech enterprise. Since then, its cloth products have been exported to Japan.

In addition, 1000gage has opened a online shopping platform at a reasonable price. Consumers can get high-quality and inexpensive fabric products through the platform.

LOLOten

Korean big size women's wear brand will enter China's market

Recently, in the United States and Hongkong, China and other international markets, the popular Korean brand women's clothing brand "LOLOten" said it would enter the mainland market.

LOLOten, which was founded in 2006, mainly sells large size women's clothing that is comfortable and with a finishing touch. The main product category is a personalized women's suit that is suitable for chubby women.

In particular, the diversified design and style of bottled products become the core competitiveness of LOLOten.

Since the establishment of the brand, LOLOten has developed very steadily and is committed to expanding the international market and developing into an international brand. Entering the Chinese market is an important step in its expansion of the international market.

Paola Da Vinci Junko Koshino

Koshino Junko opens up new brands to develop China's children's wear market

The famous clothing brand Junko Koshino, created by Japanese fashion designer Koshino Junko, will enter the Chinese children's wear market in September. It will cooperate with Shanghai's children's products enterprises to create a new brand "Paola Da Vinci JunkoKoshino", which is mainly for the Chinese rich class and other consumer groups outside China.

As one of the iconic figures in Japanese fashion design, Koshino Junko has been known for many weeks in Paris fashion week, more than 30 years ago.

The designer, who also enjoys the same reputation as KENZO and Yamamoto Teruji in Japan, held the largest fashion show in China at the Beijing Hotel 25 years ago, and created the brand JunkoKoshino of the same name.

Now it will create its brand of children's clothing.

Because of the design of children's clothing for more than 20 years, Koshino Junko is confident of how to make Paola Da Vinci into an international brand.

SALEWA

German outdoor brand enters China market for the third time

Recently, the world's top outdoor goods brand SALEWA (Sha lohua), which twice withdrew from the Chinese market in 2006 and 2015, signed the exclusive operation rights in China with the domestic outdoor chain stores and entered the Chinese market again.

Sha Lehua, founded in July 8, 1935 in Munich, Germany, has a history of more than 80 years. It is a famous outdoor sports and leisure brand in Europe. It is recognized by the outdoor market and has become the first choice for professional climbing athletes.

Its product line ranges from professional mountaineering, all-around mountaineering, light hiking or heavy hiking, rock climbing to mountain life or outdoor recreation, from head to toe, from inside to outside, covering almost all outdoor activities.

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HLITOR

French new generation brand enters China market strongly

Recently, the French new brand HLITOR, known for its urban fashion style, has officially entered the Chinese Internet market and said it will gradually open its counters in China.

HLITOR was founded in 2012 by Hlitor D AZ of Spain in Paris, France, and used her name as brand name.

The brand consumer group is the urban elite who is 25-35 years old and pays attention to the quality of life.

HLITOR has a clear fashion perspective. It is comfortable, fashionable, harmonious, high quality clothing and accessories, advocating European style, and is also in line with the international trend.

It is precisely because of this continuous pursuit of innovation and high quality operation concept that HLITOR can have a good brand image.

Coene Berry

Officially landed in China at the end of April

At the end of April this year, "Italy", "Guangzhou" announced its brand "Ke Na custom" officially landed in China.

It will change the traditional advanced clothing customization with the mode of "industrial 4.0+ Internet + customization".

It is reported that kamalelli was founded in 1985, early in the traditional hand-made cowboy custom craft and local cowboy enthusiasts, in the production process, the opposite, excipients and tailoring have strict requirements, customization process determines the quality of jeans, cutting must be single single version, striped fabric more natural purge, buttons for natural button, buckle buckle and so on.

In 2006, Coene Berry touched on the trend original design collection store, inspired by street fashion, magazines, travel, national culture and various exhibitions.