Why Has The Southeast Asian Electricity Supplier Market Become A Bobo?

According to the world clothing shoes and hats net, recently, Southeast Asia

that's enough

In addition, Amazon also entered the area, exacerbating the competition pattern.

Of course, Southeast Asia.

There are reasons for fierce competition in the market.

According to Nielsen, the number of middle class consumers in ASEAN countries, including 10 Southeast Asian countries, will increase from 190 million in 2012 to 400 million in 2020.

There are growing Internet users in the region. 130 million users have smart phones and 200 million Internet users, and Internet users are expected to reach 600 million by 2025.

According to the latest research of Google and investment company Temasek Holdings, the sales volume of Southeast Asian electricity providers will increase to 88 billion US dollars in 2025 and will account for 6% of the total retail sales.

The new year is coming. It is time to look ahead to some important trends that may affect the Southeast Asian electricity supplier market in 2018.

7 trends of Southeast Asian electricity supplier market in 2018

1, mobile payment

Lazada double 11 sales performance is outstanding this year.

Most importantly, 70% of the pactions during the double 11 period were completed on mobile devices.

This shows that mobile devices have become the first choice for online shopping.

Although payment methods such as Android Pay and Apple Pay are not available in areas outside Singapore and Malaysia, there are more and more local mobile payment options in Southeast Asia.

In Indonesia, Ponselpay is the main electronic payment enterprise.

Meanwhile, Thailand's Line Pay has also been successful.

Finally, the payment of China's Alipay and WeChat also began to enter the area, mainly for Chinese tourists, becoming more and more common in large hotels and chain restaurants.

Alibaba and Tencent are also investing in Southeast Asia's local payment methods.

In addition to diversified payment methods, mobile payment will be widely used in retail stores, e-commerce sites and App in 2018.

As consumers see the value and convenience of mobile and electronic wallets, the use of mobile payments will increase.

The investment in Southeast Asian mobile payment market is expected to increase, and the market value will reach US $32 billion by 2021.

2, serving the day

A recent L2 study found that if the product did not reach the day, then 1/4 shoppers would abandon the shopping cart.

This shows that the delivery time expected by consumers is getting shorter and shorter.

This year, "Da Da" service has made some progress. Lazada has launched LazadaExpress services in Philippines and Singapore, but only in larger cities and surrounding areas.

At the same time, Amazon also pushed Prime Now services in Singapore.

Singapore's small size and many modern logistics infrastructure make it ideal for such services, but it may take some time to extend services to Southeast Asia.

At present, there are some smaller local retailers and platforms in Southeast Asia providing services for the day, but the scope is much smaller.

In the next year, consumers in Southeast Asia will see more services.

At the same time, App logistics services such as Uber Deliver and GrabExpress can also facilitate the delivery of small businesses on a small scale.

Another on-demand delivery service, Lalamove, can deliver locally on average in 55 minutes in some cities, showing the potential of the region.

3. All channels

Over the past year, enterprises have been trying to create more seamless shopping experience for consumers to adapt to their changing shopping habits.

In the coming year, full channel sales and customer service will become more and more important.

Retailers need to enhance their mobile experience and integrate online and offline channels to attract consumers.

Enterprises can create a unified and organized system to better track and connect customer experience.

One example is that Courts Singapore, a large electronics retailer, spent more than a year researching and designing new retail concepts and customer experience.

SmartOSC relaunched its e-commerce website to enhance its retail experience.

4. Social media communication and chat robots.

It is reported that there are at least one communication App installed on more than 2 billion 500 million users worldwide.

Enterprises can use social communication App to interact with consumers to increase more personalization.

PHILPS lighting (Singapore) has released its Singapore Facebook page chat robot, allowing users to learn more about products and services, and directly buying products from FacebookMessenger.

Social communication applications provide greater potential for brands.

It is expected that more brands will invest in telecom App's capacity next year.

5, shop in shop

With the increasing flow of e-commerce platform, some brands will cooperate with the platform to create their own stores to provide consumers with new experiences and shopping methods in order to maintain their brand image.

Levi's works with Amazon and Lazada to design its own store.

This strategy can help Levi's own its own store, and at the same time, it can make use of the traffic of the platform.

As e-commerce platforms are becoming more and more popular in Southeast Asia, more and more brands will be pferred to these e-commerce sites, while finding ways to develop their personalized pages, so that they can stand out.

In addition, in addition to continuously improving the customer experience, brand is actively looking for new platforms and business opportunities to meet more new customers.

For example, insurance agency AIG Malaysia began selling products on Lazada.

6, block chain / encrypted currency

In the field of electronic commerce, the most direct application of block chain is to use the encrypted currency as the consumer payment option.

Otherwise, the block chain will be used in supply chain, paction and delivery process, providing more secure records and tracking information, and more efficient solutions.

Singapore has begun investing in block chains to try out its own encryption currency.

It is not yet known how the block chain and its encrypted currency perform in Southeast Asia. Nevertheless, the worldwide investment in block chain technology will increase, which will help to make the electricity supplier safer, more efficient and easier to operate.

7. Data Protection Ordinance

Finally, we will see changes in legislation next year, which will have a significant impact on the global electricity supplier market.

The General Data Protection Ordinance (GDPR) will be launched in May 2018. Although it affects only EU citizens, it may bring "aftershocks" to the world and change the way users handle data.

This means that the electronic retailer needs data to obtain data.

Because Singapore is ASEAN's largest partner and the EU's key business partners, Singapore enterprises need to be vigilant in particular, otherwise they will face heavy fines.

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