Is The Menswear Week Disappearing?

People's topics are always easily controlled by several key words. For example, everyone in the United States is talking about Trump, and Britain is still struggling to get out of Europe.

Zhou's rise and fall.

Some figures and facts can help you understand where this topic comes from.

2017 London spring and summer men's wear Week held in early June, a total of 57.

In the 4 day's official schedule, they displayed their new works, which were 65 and 77 in January and June respectively.

Next week's Paris men's wear week, 2016 autumn and winter.

A total of 64, but in the 2017 spring and summer, it dropped to 48.

The first big fashion brand that broke the old fashions is the capital with enough capital to make changes.

On the evening of June 10th, Burberry was packed with people in the three flagship store of Regent Street in London. Several handcraftsmen were showing two floors how to dress the collar of the windbreaker and how to scald it on the handbag.

The chief executive and creative director, Christopher Bailey, stood in the center of the store and was surrounded by a crowd and a light lamp.

If you want to get close to him, you have to cross the layers of arms and then queue up, and finally get a chance to talk and take a photo. Maybe this photo is also easily pmitted to social media like Burberry's show.

Since the Burberry announced in September of February this year, it will combine men's and women's show and the "show to buy". We haven't seen the name of Burberry in the 2017 spring summer London men's week show, but Burberry still has a huge activity in the flagship store at this time.

Another heavyweight brand also did not participate in the show.

Alexander McQueen, who returned to London fashion season on Monday, is also absent from the men's show. The official explanation is that creative director Sarah Burton is taking maternity leave.

The combination of men's and women's weekly merger, economic downturn, brand reduction, budget suspension and so on have all brought challenges to men's wear.

Moreover, every city's fashion week is like a platform, and it is difficult to compete with each other, and rivals never lack.

For example, Raf Simons did not choose to walk in Paris men's clothing week. In the spring and summer of 2017, he took her brand name to the Pitti Uomo in Florence and released her new series there.

No matter whether we admit it or not, everyone feels the change.

A real problem is that with the reduction of the heavyweight brand after the exposure of men's week, it will inevitably bring about a decrease in the number of media, celebrities and celebrities, and the attention will be discounted.

After the London Fashion Week, a topic was thrown up: it's time to think about the future of London men's clothing week.

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Various uncertainties have once again been overshadowed by the British referendum's decision to return to Europe.

A London men's wear week, who does not want to be named, is worried that Britain will change its trade rules after the euro retreat, which will have a negative impact on the export of orders.

But the British Fashion Association, which hosts London Fashion Week, tries to reduce the impact of various factors on London men's week and maintain its attractiveness, for instance, renamed it.

If you think of fashion week as a product, they actually follow the strategy that most products have to follow, such as positioning, packaging, promotion, and a unified brand image.

Since 2012, London men's wear week has been followed by the English name London Collections Men, while London women's wear week uses London Fashion Week.

But the youngest New York men's wear week is not the same, it uses New York Fashion Week Men 's, followed by the women's week's New York Fashion Week's naming rules.

However, from 2017 autumn and winter, London men's week will change its English name and become a more unified and memorable London Fashion Week Men 's.

"With the change of fashion week and beginning to face more consumers directly, London men's clothing week also needs to be closer to the public to adapt to all this.

That's why we will launch the new name of London Fashion Week Men 's in six months, so as to better interact with consumers and improve the satisfaction of British and foreign media.

Caroline Rush, chairman of the British Fashion Association, told the interface news.

In fact, the British Fashion Association has invested considerable energy and budgets in inviting British media, especially in Asian countries.

According to the data provided by the British Fashion Association, the number of media from China in the 2017 spring and summer men's wear week increased by 137% compared with that in 2016 spring and summer, while that in Korean media increased by 75%.

The changing fashion industry certainly affects designers.

The trend of the combination of men and women is also reflected in the young designers in London.

Astrid Andersen, Craig Green and FENG CHEN WANG have arranged women's models together with male models in the show.

"In this season, you also see three female models, ladies wear.

And people who buy my designs have always been men and women, "Craig Green, the fastest London men's designer in recent years, told reporters." in fact, not only London, Paris, Milan, but also the trend of merging.

I'm not afraid that this trend will reduce the media attention to men's clothing week. After all, it's still designed to speak, and I will always focus on men's clothing.

But what's going on is that in February 2015, before the hot topic of men's clothing week, CFDA decided to hold New York men's wear week after more than two years of discussion.

This decision was of practical significance: the men's designers in the United States were often in an awkward situation, either holding a press conference in women's wear week, or flying to Europe to attend men's week in London or Florence.

However, for a year, it seems that all kinds of public opinion are different.

Most of the buyers who agree with men and women are tired of running.

Tim Hirota is a buyer of Wild Style in the Losangeles buyer's shop. In every fashion season, he runs around in men's and women's shows, and goes between Losangeles, London, Paris and Milan.

"I hate splitting up. I'm very tired. Now I'm in London, and I'll have to do it again in three months."

He said.

But the flying life of Tim Hirota will not improve in the short term. In July 11th, the spring and summer men's wear week in New York began.

But if you look at the schedule, you may feel a bit boring. Some brands, such as Coach, which has released a new menswear Series in London, will again show up in New York.

It can be seen that all forces are playing games, and this exploration will not be so fast.