Hangzhou The Mixc NOVO Department Store Quietly Adjusted

As a well-known high-end in Hangzhou City

The Mixc has always impressed consumers with high regard.

However, with the blossom of Hangzhou commercial complex in recent years, the diversion of consumer groups is inevitable.

As the big wave of people flock to the new commercial complex, the Mixc is quietly making adjustments, which seems to be intentionally revealing to consumers that it can also occasionally walk down the populace route.

Recently, reporters in the Mixc saw the original NOVO on the two and third floors.

The store has been completely closed, and some of the former luxury brand shops have disappeared. The mall staff told reporters that "NOVO department stores have been withdrawn, and the new tenants are being renovated."

For this reason, the reporter gave the first time to the relevant person in charge of the Mixc to know the specific circumstances. The source disclosed that NOVO department store is now undergoing a period of adjustment and closure. Although it has been withdrawn from the Mixc, there will be a number of new ones in the near future.

The trend brand is located in the Mixc. It is not convenient to disclose what brand and when to appear.

In addition to being on the two floor of a large scale brand adjustment, the reporter found the words "Gap is coming, please look forward" on the exterior wall of the outstanding building on the four floor of the Mixc.

According to the reporter, at present, the Mixc has H&M, MUJI and other fast fashion brands. The accession of GAP undoubtedly injects more youthful vitality into the Mixc, and interprets a price shopping experience that is close to the people.

The industry said: "these brands are powerful, close to the people, brand is advertising, and at the same time, these brand new products are fast updating, fast logistics and convenient.

It's a first-class image, a second rate product, and a three price. "

As we all know, the first floor of the Mixc shopping arcade is dominated by international luxury brands. LV, Emporio Armani, Prada, Dior, Cartier, Fendi and other luxury brands are concentrated on the first floor, aiming directly at the Hangzhou Tower.

But in fact, the Mixc is much more talked about by the people of Hangzhou, such as the popular restaurants, and the lifestyle formats such as ice skating rink, high-end supermarket Ole, Broadway Cinema, PageOne bookstore and so on.

According to the press, 40% of retail formats in the Mixc are retail, 20% dining, 20% entertainment, and 20% sports, furniture supplies, banks, flushing shops, etc.

Perhaps in the near future, in the 40% retail industry, fast fashion will become one of the Mixc's "fist products", so as to resist the impact of e-commerce on physical shopping malls.

For the brand adjustment in the Mixc, although the relevant people do not want to do too much explanation, but let reporters can not help but think that under the background of the "great outburst" of Hangzhou commercial complex, the pressure it faces, especially in the same business district, will be opened soon. How to "kill" a blood route may become a difficult problem that the Mixc will face in the future.

However, some experts pointed out that the relationship between high-end shopping malls may not be mutually competitive. From another point of view, they are also working together to make bigger and stronger Qianjiang New Town, so that the radiation area of this business circle is wider.

With the convening of G20, Hangzhou is moving from the "West Lake era" to the "Qian Tang era". It is believed that abundant and diversified consumption choices will attract more consumers and enhance Hangzhou's business atmosphere.