How Does Jingdong Cooperate In The 1 Honeymoon Period?

Just a few days ago,

and

Reaching a deep cooperation -- Jingdong will own the 1 mall, including "

"Brand, website, App and other main assets, WAL-MART will continue to operate 1 store self business, and enter the 1 mall.

WAL-MART will receive 145 million shares of class a common stock issued by Jingdong, accounting for 5% of the total number of shares issued by Jingdong.

The capital structure has been established, and the industry and consumers are most concerned about how to integrate several parties. WAL-MART has its own business in China. How does it balance the operation of store No. 1 in the future? How can Jingdong cooperate with the 1 store? How will Jingdong invest in Yonghui supermarket?

In July 11th, WAL-MART Asia president and CEO ScottPrice accepted an exclusive interview with Jingdong mall CEO Shen Haoyu, and said that the three parties will cooperate online offline, including joint procurement and import of commodities through WAL-MART.

WAL-MART's Sam club will open flagship store in Jingdong.

How to cooperate in honeymoon period?

First look at the "marriage" shop 1, Jingdong and No. 1 store entered the "honeymoon" all kinds of "love" performance, for example, in the WeChat public number of Jingdong, shop 1 promotional information is in the eye, it is said that the public number of Jingdong has 80 million fans, many users have micro Bo said, in Jingdong package and promotional mail saw 1 shop leaflet, above also read "1 shop to join the big family".

Now Jingdong has distributed the leaflets of shop No. 1 in many cities with logistics, and the propaganda efforts under the online and offline businesses are not small.

Of course, the industry is most concerned about the substantive cooperation between Jingdong and shop No. 1, such as backstage operations and joint procurement of commodities.

Reporters learned that, after the acquisition of shop No. 1, WAL-MART had also been ambitious to integrate. However, the difference between physical retail and online shopping, high logistics and various costs led to the fact that WAL-MART did not fully realize joint procurement with shop No. 1, even if imports were imported from the US headquarters, WAL-MART China and No. 1 stores were also separate and different goods.

Comparatively speaking, Jingdong and shop No. 1 seem to be more comfortable in terms of commodity temperament.

WAL-MART Asia president and CEO ScottPrice and Jingdong mall CEO Shen Haoyu

"Shop No. 1 performed well in Southern China. Our advantage lies in 3C electronics products.

Of course, our cultural ideas are also in line with each other.

We are looking into specific ways of cooperation. Cooperation with WAL-MART includes joint procurement, such as the purchase of imported food and scale efficiency. In recent years, we have many import businesses.

And you can also work with Verma Sam's member stores -- opening flagship stores in Jingdong.

Of course, all cooperation needs a process. We will meet regularly and push forward. "

Shen Haoyu told reporters that WAL-MART's management, Sam's member store and shop No. 1 are all very optimistic about Jingdong, which is a long-term strategic partner.

It is worth noting that Jingdong has invested in Yonghui supermarket.

"Previously shares Yonghui supermarket, Jingdong is also hoping to enrich the resources under the line, especially Yonghui's most competitive fresh products.

Because for the electricity supplier, what is lacking is the management experience and category of offline SKU, while the entity store needs online diversion channel and logistics support.

However, with the capital cooperation between WAL-MART and No. 1 store and Jingdong, the status of Yonghui supermarket will be very embarrassing.

Chen Yuefeng, a senior retail analyst, pointed out.

After this paction, how should we locate the Yonghui supermarket?

"We and Yonghui are offline O2O cooperation, we will have a member shop on-line, fresh supply chain cooperation, we are not exclusive, Yonghui is also a quality retailer."

Shen Haoyu said.

WAL-MART's "cost-effective business"

Under the leadership of the gang, shop No. 1 also experienced glory.

In 2008, the sales volume of shop No. 1 was 4 million 170 thousand yuan, which increased 11 times in second years to 46 million yuan.

In 2011, sales of No. 1 store reached 2 billion 720 million yuan, becoming the top ten e-commerce brand in China.

Unfortunately, due to fierce competition, high cost and other reasons, the operation of shop No. 1 is not satisfactory.

"WAL-MART's original abacus is hoping to expand the electricity business in China by purchasing No. 1 store. Unfortunately, the concept of shop No. 1 is different from WAL-MART's own concept, and the differences and positioning between online and offline businesses are difficult for both sides to get through the backstage, unified procurement, and so on, and both sides have been operating independently.

At the same time, WAL-MART, which has invested a lot of money, is also unable to ride a tiger.

As a result, the Jingdong will take over 1 stores, and WAL-MART will get a share of 5% Jingdong, which is very cost-effective for WAL-MART and even a "burden" business.

There are close sources.

Of course, we need to see how WAL-MART will cooperate in future cooperation.

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"For WAL-MART, cooperation with Jingdong will benefit the inventory management of store No. 1. We are complementary and we can play a synergy effect.

We are meeting with the Jingdong this morning. We have already arranged some plans.

Our cooperation with Jingdong and other platforms has not yet been specifically disclosed, but if we start to operate such cooperation, we may start with the Southern China area first.

We have great confidence in deep cooperation.

At present, we think WAL-MART holds a 5% stake in Jingdong, which makes it very reasonable. There is no specific plan to disclose whether there will be any change in the future. "

Beth told reporters.

"Cats and dogs" war

Interestingly, Jingdong has done similar deals with Tencent.

According to public information, Tencent has bought over 3.5 billion shares of common stock of Jingdong for $215 million, accounting for 15% of the shares of Jingdong common stock before the listing.

At the same time, Tencent has the right to continue to subscribe 5% of the shares when Jingdong goes public.

As part of the cooperation agreement, Tencent pferred its registered capital, assets and business to affiliated Jingdong such as C2C, QQ online shopping and so on, including electronic business platform.

Unfortunately, Yi soon has withdrawn from the stage of history.

In the eyes of many people in the industry, the Jingdong will take the 1 shop and may bring a new pattern to China's O2O.

For example, the offline category of Jingdong, especially the upgrading of fresh products, the intensification of user flow and logistics management.

"Alibaba and Suning formed an alliance, while Jingdong joined the 1 store through WAL-MART, and the commercial battle between" cat "(ALI logo) and" dog "(Jingdong logo) was in full swing.

WAL-MART is obviously more relaxed after "throwing the burden", while Jingdong can fight against Ali through joint procurement and WAL-MART's import advantage.

However, the cost and cost of Jingdong are not small. The integration of the two sides and the balance of Yonghui supermarket are not easy to complete.

After all, integration of culture and ideas among enterprises and integration of strategy and personnel requires a process.

Chen Yuefeng thinks.